Insights
Everything we've written on websites & rebuilds.
Choosing a platform, where a website should live and how to move to a new one without losing your Google rankings.
- 21 articles
- Newest first
Websites & rebuildsHow to buy it
What do US accessibility rules mean for your firm's website?
If your firm serves the public or makes web content for a government client, US accessibility rules can apply to your website. Most sites fail basic checks either way. Here's what the rules say, what usually fails and how to check your own site.
Oct 20266 min read
Websites & rebuildsWhat good looks like
Does your special district's website have to meet WCAG 2.1 AA by April 2028?
Water, fire, park, transit and library districts must make their websites meet WCAG 2.1 Level AA by April 26, 2028, whatever their size. Here is what the rule covers, which exceptions to check with counsel, what to fix first and how to buy the work.
Oct 20267 min read
Websites & rebuildsWhat good looks like
How we use different AI models to help us build projects.
We work with five AI models, and each helps with a different part of our work: building, reviewing plans, checking code, project discovery and artwork. Here is what each one does, why we chose it and how its work is checked.
Oct 20266 min read
Websites & rebuildsWhat good looks like
How should your firm's website be organized so buyers find the right page?
Most firm websites grow by accident until buyers and Google can't find the right page. Here is a plain structure for services, sectors, locations, projects, menus and URLs, plus how to keep your rankings when you reorganize.
Oct 20266 min read
Websites & rebuildsWhat good looks like
What should a real estate developer's website show investors, landowners and partners?
A developer's website has to serve landowners, brokers, capital partners, cities, tenants and buyers at once. Here is what each one needs to find, from project facts and acquisition criteria to entitlement history and separate inquiry forms.
Oct 20267 min read
Websites & rebuildsHow to buy it
How to hire a Next.js agency: 12 questions to ask before you sign.
Two agencies can both build on Next.js and hand you very different websites. With one, your team edits every page. With the other, nobody can change a word without a developer. These twelve questions tell them apart.
Oct 20267 min read
Websites & rebuildsHow to buy it
Payload, WordPress, Sanity or Contentful: which suits a business website?
The content system is the part of your website your team uses every week. Four names come up most: WordPress, Sanity, Contentful and Payload. We build with Payload. Here's why, with current prices, and when one of the others is the better choice.
Oct 20267 min read
Websites & rebuildsWhat good looks like
Who checks the code when AI writes it? How we review every change.
AI coding agents write most of the code on the websites we build. The model that writes a change never reviews it. Here is every check a change passes before it reaches a live site, and the questions to ask any agency that uses AI.
Oct 20266 min read
Websites & rebuildsWhat good looks like
Taking over a Next.js website another agency built: what to check first.
Agencies close and developers move on, and a business is left with a website nobody can change. On Next.js that's recoverable. These are the seven things we check first when we take one on.
Oct 20266 min read
Websites & rebuildsWhat it costs
What do WordPress plugins cost your business once they're installed?
Most WordPress plugins are free to install. The cost comes later, in yearly licenses, update days, slower pages and security work. Here's where the money and time go for a typical B2B site, and two ways to spend less.
Sep 20265 min read
Websites & rebuildsHow to buy it
Should your firm stay on WordPress or move to a modern stack in 2026?
If your WordPress site is fast, ranks well and your team can update it, keep it. This comparison is for firms where that's stopped being true. It sets WordPress against the modern stack we build on, with 2026 data on security, speed and upkeep, including a number that doesn't flatter us.
Sep 20265 min read
Websites & rebuildsWhat good looks like
What is a headless CMS & will your team find it easier to use?
A headless CMS keeps your content apart from your website's design. Your team fills in plain forms, previews the page and publishes, and the layout stays intact. Here's how it works in practice, using Payload, the system we build with, as the example.
Sep 20265 min read
Websites & rebuildsWhat it costs
How do AI tools change the cost & speed of rebuilding a website?
AI coding tools make the repetitive parts of a rebuild much faster: moving content, mapping old addresses, drafting templates and checking the work. Deciding still takes people. Here's what the research says, where the time goes now and what it means for your budget and timeline.
Sep 20265 min read
Websites & rebuildsHow to buy it
Can you move off WordPress without losing your Google rankings?
Yes, if every old address still leads somewhere sensible. Rankings mostly suffer in a move when pages disappear or redirects go wrong. Here's how to list every address, redirect each one, carry over what Google reads and check it all before launch, following Google's own guidance.
Sep 20265 min read
Websites & rebuildsHow to buy it
Is cheap shared hosting holding your website back?
Shared hosting puts your website on a crowded server running software someone has to keep updated. A modern platform serves pages from a global network, keeps the database separate and lets you preview and undo every change. Here's the difference in plain English, and when cheap hosting is fine.
Sep 20265 min read
Websites & rebuildsHow to buy it
How do you find out what buyers need from your website before a rebuild?
Website discovery means interviewing the people who shortlist and hire firms like yours before anything is designed, so the new site answers their questions. Here's who to interview, what to ask and how to turn the answers into a brief.
Sep 20266 min read
Websites & rebuildsHow to buy it
Should your firm run one website or a separate one for each division?
Most firms with several divisions or regions do better with one website. A separate site makes sense when a division sells something different to different buyers and has people to keep it up to date. Here's how to decide, what splitting costs in search and how to keep several sites consistent.
Sep 20266 min read
Websites & rebuildsWhat it costs
How do you tell whether your website is bringing in work?
Count three things: qualified inquiries, how many turn into a real conversation and the revenue from the work they bring. Visitor numbers on their own tell you little. Here's how to set up that count and read it over a long sales cycle.
Sep 20265 min read
Websites & rebuildsWhat it costs
What a serious company website costs in 2026, with a real breakdown for mid-market firms.
A mid-market company website costs what its pages, content and connections to other systems take to build. Our fixed-scope builds start at $9,500 in 2026. Below is what moves the number, what we charge and what to budget over five years.
May 202613 min read
Websites & rebuildsHow to buy it
Where should your website live? A hosting guide for small & mid-size firms.
Most owners expect a one-word answer to where their website should be hosted. There isn't one. We compare shared WordPress hosting, static hosting, serverless platforms and renting your own server, and explain how we choose.
May 20266 min read
Websites & rebuildsHow to buy it
WordPress, Webflow or a modern stack? How to choose a website platform in 2026.
Most briefs start by asking which platform to use. The better first question is what the site has to do and who will run it after launch. The platform follows from that.
May 20265 min read
Contact
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Or email us directly at info@whitelam.media.