Can the site perform in every major market?

Yes. We host on premium global infrastructure. Load times under two seconds in every major shipping hub including Singapore, Hamburg, Rotterdam, Houston, São Paulo, Lagos and Mumbai.

How do you handle multilingual at scale?

Built-in multilingual routing. We've shipped EN / ES / ZH / DE / AR / PT in production. Translation workflows can integrate with your existing language service provider. Pricing scales linearly with language count.

Can we integrate with our booking and tracking systems?

Yes. We can connect the site to booking and tracking platforms such as CargoWise, MercuryGate and BluJay, or a bespoke system, wherever the platform offers an API. Customer portal entry from the marketing site. Authenticated content for shipper customers.

How do you surface certifications and accreditations?

Dedicated certifications matrix page. Per-service certification flags. Customers can filter services by required certification (e.g. hazmat, AEO, C-TPAT). Procurement teams pre-qualify you from one page.

Will the site work for ESG-mandated cargo customers?

Yes. We've designed decarbonisation reporting pages for cargo customers with Scope 3 mandates. Per-route emissions data, fleet performance, biofuel availability. This is increasingly table-stakes for Fortune 500 shippers.

Can we keep our existing platform?

If it works, keep it. We can do a design and content refresh on your existing platform; our pricing page (/pricing) shows what each level includes. We tell clients honestly when a rebuild isn't the right call.

For shipping lines, freight forwarders, port services & maritime logistics

Shipping and maritime websites built for global cargo customers.

Customers shipping containers, project cargo or bulk are international, time-pressed and credential-driven. The site has to perform in twenty markets, prove certifications fast and route inquiries to the right desk.

We work with carriers, forwarders and port operators across the US and UK, with most builds landing between $7,500 and $25,000 depending on how much system sits behind the site.

Book a systems call See the maritime sites we benchmark against

The problem

Why most shipping and maritime sites fail their customers.

Maritime is one of the most globally distributed industries on earth and one of the most poorly served by its websites. The customer is in Singapore, Hamburg, Houston or Buenos Aires. The site loads slowly, doesn't reflect local trade lanes and routes every inquiry to a sales@ inbox. Five patterns we see most.

01
One-size-fits-all global site
Customers in Singapore see the same homepage as customers in Hamburg. Trade lanes differ. Regulatory frameworks differ. Services differ. The site doesn't reflect any of it.
02
Slow load times on global mobile
A 4-second load in São Paulo or Lagos is lost business. Site infrastructure isn't built for global edge performance.
03
Certifications and licences invisible
IMO, ISO 28000, AEO, C-TPAT, FIATA. The certifications are the credibility. The site never surfaces them where buyers can find them.
04
Service descriptions written by marketing
Customers want to know if you handle hazmat, refrigerated, project cargo, oversize, RoRo. The site says "we deliver world-class logistics solutions."
05
Inquiries dumped into a generic inbox
A logistics inquiry from a Vietnamese garment exporter and one from a US oil major hit the same form. Neither gets the right desk, fast.

What we build instead

A site engineered for global cargo customers.

Multi-region performance. Trade-lane and service clarity. Certifications surfaced. Inquiry routing built in. Multilingual at scale.

Global edge hosting with sub-second load times in every major market
Trade-lane and regional landing pages
Service taxonomy covering cargo type, mode and special handling
Certifications, accreditations and licence matrix
Multilingual support (EN / ES / ZH / DE / AR / PT common)
Inquiry routing by region, cargo type and shipment size
Fleet, network and capacity reference pages
ESG and decarbonisation reporting
Structured data, full search-engine setup, Search Console wiring
30 days of post-launch optimisation against real traffic

A container terminal seen from the air at dusk

Turnkey

You move the cargo, we run the website.

Design, build, hosting, security, monitoring and the changes that come after launch are handled as one engagement, so nobody on your team has to become the website person.

Book a call Read what it costs

The process

From brief to launch and beyond.

Most agencies scope discovery as a Phase 0 paragraph and treat production as the work. We invert that. Discovery is real work with the operator. Production is built on what it finds. Launch isn't the end of the engagement.

01 · Step
Discovery
Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this work, not into it.
02 · Step
Strategy & content
Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
03 · Step
Design
Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.
04 · Step
Build
Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
05 · Step
Launch & optimise
Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.

Frequently asked

Questions maritime firms ask.

Can the site perform in every major market?: Yes. We host on premium global infrastructure. Load times under two seconds in every major shipping hub including Singapore, Hamburg, Rotterdam, Houston, São Paulo, Lagos and Mumbai.
How do you handle multilingual at scale?: Built-in multilingual routing. We've shipped EN / ES / ZH / DE / AR / PT in production. Translation workflows can integrate with your existing language service provider. Pricing scales linearly with language count.
Can we integrate with our booking and tracking systems?: Yes. We can connect the site to booking and tracking platforms such as CargoWise, MercuryGate and BluJay, or a bespoke system, wherever the platform offers an API. Customer portal entry from the marketing site. Authenticated content for shipper customers.
How do you surface certifications and accreditations?: Dedicated certifications matrix page. Per-service certification flags. Customers can filter services by required certification (e.g. hazmat, AEO, C-TPAT). Procurement teams pre-qualify you from one page.
Will the site work for ESG-mandated cargo customers?: Yes. We've designed decarbonisation reporting pages for cargo customers with Scope 3 mandates. Per-route emissions data, fleet performance, biofuel availability. This is increasingly table-stakes for Fortune 500 shippers.
Can we keep our existing platform?: If it works, keep it. We can do a design and content refresh on your existing platform; our pricing page (/pricing) shows what each level includes. We tell clients honestly when a rebuild isn't the right call.

Pricing

Clear pricing for serious digital work.

Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: maxed-out websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.

Foundation Level

Professional digital presence, built right.

Best forSmaller construction, engineering and technical firms that need a serious professional presence.

From$7,500

+ $99 / month Foundation Support

Delivered in 2-3 weeks.

Bespoke responsive website.
CMS integration.
SEO-ready structure.
Contact and lead forms.
Project / case study system.
Mobile optimisation.
Analytics setup.
Security hardening.
Fast hosting deployment.
Hosted and run end to end by us.
Unlimited adjustments before launch.

Foundation Support includes+

Hosting oversight.
Uptime monitoring.
Backups.
Security updates.
Software updates and upkeep.
Email support.
Up to 30 minutes of minor edits each month.

Start with Foundation Level

Recommended

Growth Platform

For firms whose website has to do more than introduce them.

Best forGrowing firms that need rich CMS content, stronger lead systems and operational integrations.

From$12,000

+ $199 / month Growth Support

Delivered in 3-4 weeks.

Everything in Foundation.
Advanced page architecture.
Multi-location and multi-service structure.
Project and portfolio CMS sections.
Case study templates with rich media.
News, insights and editorial system.
Team, careers and recruitment pages.
CRM integrations and lead routing.
Advanced forms and workflows.
Lead tracking and reporting.
Dashboard integrations.
Automation setup.
Enhanced UX strategy.

Growth Support includes+

Priority support.
24/7 site monitoring.
Monthly optimisation reviews.
Third-party integration monitoring.
Performance optimisation.
Ongoing consultation.
Up to 90 minutes of content edits each month.

Start with Growth Platform

Authority System

Custom project builds around your exact requirements.

Best forFirms that need portals, dashboards, ecommerce or operational systems beyond a standard website.

From$25,000

+ $399 / month Authority Support

Delivered in 5-12 weeks, depending on scope.

Custom project build, scoped end to end.
Bespoke client portal or dashboard.
Ecommerce platform with custom checkout flow.
Internal admin tools and document workflows.
Role-based permissions and authentication.
Workflow automation and integrations.
Reporting and analytics layers.
Scalable architecture planning.
Strategic infrastructure consulting.
Unlimited adjustments before launch.

Authority engagements are scoped together. We map your operations, your team and the systems you already run, then design the platform that fits.

Common outcomes: maxed-out websites with bespoke functionality, ecommerce platforms with custom checkout and inventory flows, client portals where your customers track projects and pay invoices, operational dashboards for project visibility, internal admin tools that replace spreadsheets, recruitment systems, document workflows, reporting layers, AI-assisted analytics, custom CRMs.

Priced from $25,000. Final number agreed after a scope call, based on the systems work and integrations involved.

Authority Support includes+

Priority engineering support.
Infrastructure oversight.
Proactive monitoring.
Monthly strategic review.
Ongoing system optimisation.
Integration upkeep.
Staging and testing environment.
Up to 4 hours of enhancement time each month.

Book a scope call

More sectors

Let's talk

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.

Shipping and maritime websites built for global cargo customers.

Why most shipping and maritime sites fail their customers.

One-size-fits-all global site

Slow load times on global mobile

Certifications and licences invisible

Service descriptions written by marketing

Inquiries dumped into a generic inbox

A site engineered for global cargo customers.

You move the cargo, we run the website.

From brief to launch and beyond.

Discovery

Strategy & content

Design

Build

Launch & optimise