Whitelam.Media
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For developers, REITs, property partnerships & mixed-use ventures

Property development websites built for investors, tenants and the press.

Three audiences, three different jobs to do. Most development sites try to address all three on the same page and reach none of them.

Brief us on your projectSee the 15 property development sites we benchmark against
The problem

Why most property development sites confuse their audiences.

Property development is one of the rare industries with three deeply different buyer audiences hitting the same homepage. Investors looking for return data. Tenants looking for available space. Press looking for context on a flagship project. Most sites try to address all three with one set of copy. None of them get served. Five patterns we see most.

  • 01

    Investor and tenant copy collide

    The homepage talks about IRR for one paragraph and about "vibrant retail experiences" the next. Both audiences feel addressed-but-not-served.

  • 02

    No real project pages

    A project portfolio that's just a tile grid of finished buildings. No leasing data, no investor returns, no construction story.

  • 03

    The team page hides the people writing the cheques

    Three principals, three paragraphs. The buyer wants to know who's actually deploying capital, where they came from and what they own personally.

  • 04

    No investor portal or path to capital partnership

    Sophisticated investors landing on a development site need a clear path to capital partnership conversations. Most sites have a 'Contact' form instead.

  • 05

    No press, no awards, no recognition

    Real estate is a credentialing business. The site that doesn't surface press, awards and prior outcomes signals smaller-than-they-are.

What we build instead

A site built for the three audiences your firm actually serves.

Separate paths for investors, tenants and press. Project pages with the data each audience needs. Team page showing the actual capital, not just the marketing.

  • Three-audience homepage with clear path for investors, tenants and press
  • Project page template with investor metrics, leasing data and construction story
  • Project archive filterable by asset class, region, status and partnership
  • Investor relations surface with capital partnership pathway
  • Tenant-leasing surface with availability data and broker contact
  • Team page surfacing principals, partners and full investment committee
  • Press, awards and recognition archive
  • ESG, sustainability and impact reporting
  • Schema markup, sitemap, Search Console wiring
  • 30 days of post-launch optimisation against real traffic

Three sample budgets

What a $15k, $40k and $80k property development site actually buys.

  1. Standard build6 weeks

    $15k to $25k

    10 to 15 pages. Project archive. Team page. Single-audience or merged-audience homepage. CMS your team can run. The clean rebuild for small partnerships.

    Best for: Boutique partnerships, family-owned developers, $50M to $300M AUM. One asset class. Regional reach.

  2. Multi-audience platform8 to 10 weeks

    $30k to $55k

    Everything above, plus discovery sprint, three-audience homepage architecture, dedicated investor relations surface, tenant-leasing surface, press archive, ESG reporting, content strategy.

    Best for: Mid-market developers and partnerships. $300M to $2B AUM. Multi-asset (mixed-use, multifamily, industrial). Active capital raising.

  3. Institutional platform10 to 14 weeks

    $60k to $100k

    Parent firm site plus dedicated surfaces for major funds or partnerships. Investor data room integration. Tenant portal. Multilingual. Quarterly reporting workflows. SEC-compliant disclosures where applicable.

    Best for: REITs. Larger partnerships. Public or institutionally-backed. Firms managing $2B+ AUM. Firms with active SEC filings.

These are real ranges from real projects. We don't do hourly billing. We don't hide costs in change orders. The number we quote is the number on the invoice.

Adjacent work

Work in adjacent property and investment verticals.

Our flagship case study in this space is The Infinite Fund, a mixed-use property partnership. The branding and clarity we shipped there is the same we'd ship for any development firm.

The process

Six weeks from kick-off to launch.

Most projects in this space take three to six months because most agencies are still scoping discovery as a Phase 0 paragraph and treating production as the work. We invert that. Discovery is two weeks of real work. Production is four. Launch isn't the end of the engagement.

  1. 01 · StepWeek 1

    Discovery

    Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this week, not into it.

  2. 02 · StepWeek 2

    Strategy & content

    Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.

  3. 03 · StepWeeks 3 & 4

    Design

    Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.

  4. 04 · StepWeeks 4 & 5

    Build

    Next.js production build. CMS configured. Project case studies migrated and rewritten where needed. Analytics, schema, Search Console wired.

  5. 05 · StepWeek 6 plus 30 days

    Launch & optimise

    Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.

Frequently asked

Questions property development firms ask.

How do you handle investor-only content?
Investor relations content can be public (capital partnership philosophy, track record, team) or gated behind a password or accreditation check. We build both layers. The gated layer can integrate with investor management software.
Can the site list available leasing space?
Yes. Tenant-leasing surface with a property availability database. Integrates with broker contact and basic CRM. We don't try to be a leasing portal, but we make it easy for tenants and brokers to find the space and reach the broker fast.
What about SEC-compliant disclosures?
We've built sites with SEC-compliant footer disclosures, accredited-investor walls and Regulation D 506(c) disclaimer handling. We're not your securities lawyer, but we know the patterns.
Do you handle multilingual sites for international investors?
Yes. Several development firms target Asian, European or LatAm investors. EN/ES/ZH and other language splits are straightforward.
What if our flagship project has its own brand?
We support hub-and-spoke architecture: parent firm site with separately-branded project sites under sub-domains. Common in mixed-use development.
How do you measure success after launch?
We instrument the funnel before launch. We agree which event is success: a capital-partnership inquiry, a leasing inquiry, a press request. We watch the data for 30 days and tune.
Let's talk

What are you trying to make happen?

Most projects start with a 15-minute conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.

Or email us directly at info@whitelam.media.