Foundation Level
Professional digital presence, built right.
Best forSmaller construction, engineering and technical firms that need a serious professional presence.
+ $99 / month Foundation Support
Delivered in 2-3 weeks.
Three audiences, three different jobs to do. Most development sites try to address all three on the same page and reach none of them.
Property development is one of the rare industries with three deeply different buyer audiences hitting the same homepage. Investors looking for return data. Tenants looking for available space. Press looking for context on a flagship project. Most sites try to address all three with one set of copy. None of them get served. Five patterns we see most.
The homepage talks about IRR for one paragraph and about "vibrant retail experiences" the next. Both audiences feel addressed-but-not-served.
A project portfolio that's just a tile grid of finished buildings. No leasing data, no investor returns, no construction story.
Three principals, three paragraphs. The buyer wants to know who's actually deploying capital, where they came from and what they own personally.
Sophisticated investors landing on a development site need a clear path to capital partnership conversations. Most sites have a 'Contact' form instead.
Real estate is a credentialing business. The site that doesn't surface press, awards and prior outcomes signals smaller-than-they-are.
Separate paths for investors, tenants and press. Project pages with the data each audience needs. Team page showing the actual capital, not just the marketing.
Our flagship case study in this space is The Infinite Fund, a mixed-use property partnership. The branding and clarity we shipped there is the same we'd ship for any development firm.
Clean, contemporary brochure design built around trust and clarity. Same instincts apply to any firm working with development clients.
Filterable technical content, project case studies, careers and investor relations. The kind of architecture a mid-market technical firm needs.
Most projects in this space take three to six months because most agencies are still scoping discovery as a Phase 0 paragraph and treating production as the work. We invert that. Discovery is two weeks of real work. Production is four. Launch isn't the end of the engagement.
Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this week, not into it.
Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.
Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.
Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: maxed-out websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.
Professional digital presence, built right.
Best forSmaller construction, engineering and technical firms that need a serious professional presence.
+ $99 / month Foundation Support
Delivered in 2-3 weeks.
The scalable platform for firms past brochure-site territory.
Best forGrowing firms needing rich CMS-driven content, stronger lead systems, recruitment workflows and operational integrations.
+ $199 / month Growth Support
Delivered in 3-4 weeks.
Custom project builds for advanced websites, ecommerce platforms, portals, dashboards, automation and bespoke operational systems.
Best forEstablished firms that need more than a standard website package. Authority is built around your specific requirements, from maxed-out web platforms to client portals, ecommerce systems, internal tools, dashboards, document workflows, integrations, and reporting layers.
+ $399 / month Authority Support
Delivered in 5-12 weeks, depending on scope.
Most architecture sites look great on the project pages and lose the buyer everywhere else.
Most construction company sites still look like 2015.
The decision-makers reading your site are technical.
Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.
Prefer to pick a time? Book a 30-minute call.
Or email us directly at info@whitelam.media.