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Industries

Property development websites built for investors, tenants & the press.

Three audiences, three different jobs to do. Most development sites try to address all three on the same page and reach none of them.

Book a callSee the 15 property development sites we benchmark against

For developers and property investment partnerships across the US and UK. Website packages start at $9,500, and custom builds with portals or dashboards at $30,000.

Problem

Why most property development sites confuse their audiences.

Property development is one of the rare industries with three deeply different buyer audiences hitting the same homepage. Investors looking for return data. Tenants looking for available space. Press looking for context on a flagship project. Most sites try to address all three with one set of copy. None of them get served. Five patterns we see most.

  1. 01

    Investor & tenant copy collide.

    The homepage talks about IRR for one paragraph and about "vibrant retail experiences" the next. Both audiences feel addressed-but-not-served.
  2. 02

    No real project pages.

    A project portfolio that's just a tile grid of finished buildings. No leasing data, no investor returns, no construction story.
  3. 03

    The team page hides the people writing the checks.

    Three principals, three paragraphs. The buyer wants to know who's actually deploying capital, where they came from and what they own personally.
  4. 04

    No investor portal or path to capital partnership.

    Sophisticated investors landing on a development site need a clear path to capital partnership conversations. Most sites have a 'Contact' form instead.
  5. 05

    No press, no awards, no recognition.

    Real estate is a credentialing business. The site that doesn't surface press, awards and prior outcomes signals smaller-than-they-are.

Deliverables

A site built for the three audiences your firm actually serves.

Separate paths for investors, tenants and press. Project pages with the data each audience needs. Team page showing the actual capital, not just the marketing.

  • Three-audience homepage with clear path for investors, tenants and press
  • Project page template with investor metrics, leasing data and construction story
  • Project archive filterable by asset class, region, status and partnership
  • Investor relations surface with capital partnership pathway
  • Tenant-leasing surface with availability data and broker contact
  • Team page surfacing principals, partners and full investment committee
  • Press, awards and recognition archive
  • ESG, sustainability and impact reporting
  • Set up so Google can read every page, with Search Console connected
  • 30 days of changes after launch, based on real visitors

Turnkey

You deliver the projects, we run the website.

Design, build, hosting, security, monitoring and the changes that come after launch are handled as one engagement, so nobody on your team has to become the website person.

Book a callRead what it costs
A laptop and printed notes on a desk, mid-project

Work

Recent builds, across sectors.

Six projects. Two are concept sites, built to show a specific firm what their website could be rather than commissioned by them, so each one is marked and opens the live build.

See all work

Process

From brief to launch & beyond.

We start with a working session with you and the people who run the work, and build on what it finds. After launch we stay on to host, support and improve the site.

  1. 01

    Discovery.

    A working session with you and the people who run the work. We review your current site, your competitors and what your buyers search for. The brief comes from that.
  2. 02

    Strategy & content.

    Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
  3. 03

    Design.

    Page designs and the look of your brand, built in code so you review the real site in a browser early on.
  4. 04

    Build.

    Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
  5. 05

    Launch & improve.

    Go live, then watch how real visitors use the site for the first 30 days and make two or three rounds of changes based on what we see.

Questions

What property development firms ask us.

How do you handle investor-only content?

Investor relations content can be public (capital partnership philosophy, track record, team) or gated behind a password or accreditation check. We build both layers. The gated layer can integrate with investor management software.

Can the site list available leasing space?

Yes. Tenant-leasing surface with a property availability database. Integrates with broker contact and basic CRM. We don't try to be a leasing portal, but we make it easy for tenants and brokers to find the space and reach the broker fast.

What about SEC-compliant disclosures?

We can build accredited-investor gates, Regulation D 506(c) disclaimers and disclosure footers, worded by your securities lawyer.

Do you handle multilingual sites for international investors?

Yes. Several development firms target Asian, European or LatAm investors. EN/ES/ZH and other language splits are straightforward.

What if our flagship project has its own brand?

We support hub-and-spoke architecture: parent firm site with separately-branded project sites under sub-domains. Common in mixed-use development.

How do you measure success after launch?

We instrument the funnel before launch. We agree which event is success: a capital-partnership inquiry, a leasing inquiry, a press request. We watch the data for 30 days and tune.

Pricing

What a new website costs.

Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: larger websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.

  • Websites

    Foundation Level

    Professional digital presence, built right.

    From$9,500one time

    Then $150 a month Foundation Support. Delivered in 2-3 weeks.

    • Bespoke responsive website.
    • CMS integration.
    • SEO-ready structure.
    • Contact and lead forms.
    What's included

    Best for. Smaller construction, engineering and technical firms that need a serious professional presence.

    • Project / case study system.
    • Mobile-first layouts.
    • Analytics setup.
    • Security hardening.
    • Fast hosting deployment.
    • Hosted and run end to end by us.
    • Unlimited adjustments before launch.

    Foundation Support includes

    • Hosting oversight.
    • Uptime monitoring.
    • Backups.
    • Security updates.
    • Software updates and upkeep.
    • Email support.
    • Up to 30 minutes of minor edits each month.
    Start with Foundation Level
  • WebsitesRecommended

    Growth Platform

    For firms whose website has to do more than introduce them.

    From$19,500one time

    Then $300 a month Growth Support. Delivered in 3-4 weeks.

    • Everything in Foundation.
    • Advanced page architecture.
    • Multi-location and multi-service structure.
    • Project and portfolio CMS sections.
    What's included

    Best for. Growing firms that need rich CMS content, stronger lead systems and operational integrations.

    • Case study templates with rich media.
    • News, insights and editorial system.
    • Team, careers and recruitment pages.
    • CRM integrations and lead routing.
    • Advanced forms and workflows.
    • Lead tracking and reporting.
    • Dashboard integrations.
    • Automation setup.
    • Enhanced UX strategy.

    Growth Support includes

    • Unlimited changes to your site's content and pages, all done by us. New features are quoted separately.
    • Priority support.
    • 24/7 site monitoring.
    • Monthly improvement reviews.
    • Third-party integration monitoring.
    • Performance tuning.
    • Ongoing consultation.
    Start with Growth Platform
  • Websites

    Authority System

    Custom project builds around your exact requirements.

    From$30,000one time

    Then $600 a month Authority Support. Delivered in 5-12 weeks, depending on scope.

    • Custom project build, scoped end to end.
    • Bespoke client portal or dashboard.
    • Ecommerce platform with custom checkout flow.
    • Internal admin tools and document workflows.
    What's included

    Best for. Firms that need portals, dashboards, ecommerce or operational systems beyond a standard website.

    • Role-based permissions and authentication.
    • Workflow automation and integrations.
    • Reporting and analytics layers.
    • Scalable architecture planning.
    • Strategic infrastructure consulting.
    • Unlimited adjustments before launch.

    Authority engagements are scoped together. We map your operations, your team and the systems you already run, then design the platform that fits.

    Common outcomes: larger websites with bespoke functionality, ecommerce platforms with custom checkout and inventory flows, client portals where your customers track projects and pay invoices, operational dashboards for project visibility, internal admin tools that replace spreadsheets, recruitment systems, document workflows, reporting layers, AI-assisted analytics, custom CRMs.

    Priced from $30,000. Final number agreed after a scope call, based on the systems work and integrations involved.

    Authority Support includes

    • Unlimited changes to your site's content and pages, all done by us. New features are quoted separately.
    • Priority engineering support.
    • Infrastructure oversight.
    • Proactive monitoring.
    • Monthly strategic review.
    • Ongoing system improvements.
    • Integration upkeep.
    • Staging and testing environment.
    Book a scope call

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Industries

More sectors we build for.

Contact

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.