SEO
Monthly SEO that keeps running in the background, for firms that win most of their work through referrals.
From $1,499 a month. Planned for 6 to 12 months.
We ask Claude three questions your buyers would ask and show whether it names your firm, and who it recommends instead. Free, and about a minute.
We'll email you once about how we can help. We don't share your address, and we won't add you to a mailing list.
Your results
Waiting for your website
Named in of 3 answers
Enter your website and your results appear here: whether AI names your firm when buyers ask, and who it names instead.
Problem
Buyers who don't know you yet start with a search, on Google or in an AI tool, and they call the firms they find.
Fit
Owners and managers who win most of their work through referrals and repeat clients. It suits firms with services and areas they want more of, projects they can write up and someone who can answer our questions.
Included
From month two, this work keeps running while you run your firm, and your own search data decides what comes next.
We keep reading your Search Console and Google Analytics numbers to see what's moving, and trace each inquiry back to the page it came from. That decides what we work on next.
We talk to you about your work and turn it into articles only your firm could write. There's no set number. We write what your rankings need.
Google's guide to AI search says content people find unique and useful will likely count for more than anything else in it. Google Search Central
We catch new searches as buyers start making them and build the pages to win them, with a page for each service you want more of and each area you cover.
Pages that show up in Google but rarely get clicked get a new title and description and a check that they answer the search. Then we measure again and keep tuning.
Each new page is linked from the pages buyers already read, so they and Google find it.
We track your rankings every week and check what ChatGPT, Claude and Perplexity say when buyers ask who to hire. Then we fix what keeps you out of their answers, from letting AI tools into your site to structured data and your listings. See how our AI search optimization works.
A monthly report and call with your searches, clicks and inquiries. The work we shipped is in your client area any time.
Results
We write the articles on whitelam.media with the same method we use in the program. These are the visits they bring in, from our own analytics. They are visits, not inquiries.
Google, Bing, DuckDuckGo, Brave and Yahoo.
4.6×as many visits in September as in June
ChatGPT, Perplexity, Claude, Gemini and Copilot.
2.7×as many visits in September as in June
| Month | From search engines | From AI assistants |
|---|---|---|
| June | 1× | 1× |
| July | 3.5× | 1.9× |
| August | 4.3× | 2.4× |
| September | 4.6× | 2.7× |
Almost every one of these visits starts on an article, led by our guides to the best construction company websites and architecture firm websites of 2026.
Writing
These three are on our own site, written with the program's method. Yours start from your interview and your projects, and you approve each one.
Owners, developers and general contractors search in different words.
Plan on three to six months before Google's own reports show a change.
Your project list is the best material you have for search.
Timeline
Each program is planned for 6 to 12 months. Here is what we do in each stage and what you should see by the end of it.
Month 1
We set things up and record where you start.
What we do
What you should see
Not much moves yet. A page that was blocked by mistake can come back quickly.
Months 2 to 6
The ongoing work starts, and your library of pages builds up.
What we do
What you should see
More of your pages showing up in Google, and the number of times they show rising month on month, often while clicks are still small.
Months 7 to 12
Your numbers show what brings inquiries, and we put more into it.
What we do
What you should see
This is when search usually starts to bring in inquiries, as long as the pages match what your buyers search for.
Why it takes this long, with Google's own guidance: How long SEO takes for a B2B firm.
Team
Whitelam Media runs every program directly. AI tools do the research and first drafts, which is how one studio keeps all this running. We check every piece before you see it.
Pricing
The price depends on your site and the searches you want to win, and you get a fixed price after the first call. There's no set number of articles. We do what it takes to get your rankings performing at their best.
Ongoing search work, led by your own data.
From$1,499a month
Promises
Questions
Plan on 3 to 6 months before Google's own reports show a change you can point to. The number of times your pages show up in Google usually moves first, then clicks, then inquiries. Plan on 6 to 12 months before search brings in inquiries you can count. Nobody can promise either date, and we don't. You see the work we've shipped from the first month.
No. Nobody can, and Google says so itself. We commit to the work, and we show you the numbers every month.
From $1,499 a month. The price depends on your site and the searches you want to win, and you get a fixed price after the first call. There's no set number of articles. We do what it takes to get your rankings performing at their best. The minimum is three months, then it runs month to month with 30 days' notice.
Very little. A short interview when we need your knowledge, a call each month to go through the results and time to approve drafts. We handle everything else.
There's no set number. We do what it takes to get your rankings performing at their best. Sometimes that means new pages and articles, and sometimes it means tuning the pages you already have. Your search data decides, and nothing goes live until you approve it.
AI tools help with research and first drafts. The substance comes from your interviews, so it's your firm's knowledge. We check every piece, and you approve it before it goes live.
We use Ahrefs to see what buyers search for and how often, the searches your competitors win that you don't, which sites link to you and where you rank. Its figures are estimates, so we measure your results with your own Google Search Console and Google Analytics.
They're part of every month's work. We check what ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fix what keeps you out of their answers. Google says its own AI answers are rooted in its core ranking systems, so the pages we add help there too.
Not on this page yet. The program is new in 2026, and we only publish a client's numbers with their written OK. Until then, the numbers on this page are our own site's.
Often, yes. Many business sites run on WordPress with a heavy theme and a pile of plugins, which slows every page down and makes each new page a job for a developer. We rebuild them in Next.js: fast pages, clean code that search engines read easily and an editor your team can use. Every page keeps its address, which protects the rankings you've already earned. If your site is already fast and easy to change, we start the program on it straight away.
Contact
Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.
Prefer to pick a time? Book a 30-minute call.
Or email us directly at info@whitelam.media.