More inquiries from Google & AI search.
A monthly SEO program for US construction, engineering and other B2B firms that win most of their work through referrals and want new buyers to find them on Google and in AI tools like ChatGPT.
From $1,499 a month. Planned for 6 to 12 months. Part of our Digital Marketing service.
Referrals only reach people who already know you.
If most of your work comes through referrals, your pipeline depends on who already knows you. Buyers who don't know you yet start with a search, on Google or in an AI tool, and they call the firms they find.
Buyers search for the job & the place
They type the service and the area, like "steel erection contractor Ohio" or "Phase I site assessment Texas". One services page can't match all of those searches.
AI tools name only a few firms
Ask ChatGPT, Claude or Perplexity who to hire and you get a short list. If your site doesn't say clearly what you do and where, it gives them little to go on.
Nothing new since launch
A site that stays the same tends to bring in the same few inquiries. Growing them takes new pages and someone watching what works, every month.
US B2B firms that sell on expertise.
Owners and managers who win most of their work through referrals and repeat clients, and want Google and AI search to bring in buyers who haven't heard of them yet.
- Construction
- Architecture
- Engineering
- Environmental
- Property
- Energy
- Maritime
- Logistics
- Crane and heavy lift
- Professional services
What we do, month by month.
Each program is planned for 6 to 12 months. Month one sets things up. After that the same work goes out every month, and you see what it's doing.
- Month 1
Groundwork
We set things up and record where you start.
- Measure your starting point: searches, clicks, inquiries and what AI tools say about you.
- Fix the technical problems that stop Google reading your pages.
- Set up or tidy your Google Business Profile and your main listings.
- Agree the phrases your buyers search for, service by service and area by area.
- Months 2 to 6
Build
The monthly work starts, and the library of pages builds up.
- New pages for your services and areas.
- Articles from your monthly interview.
- Fixes to pages Google shows but people skip.
- Checks on what AI tools say about you.
- Months 7 to 12
Grow what works
Your numbers show what brings inquiries, and we put more into it.
- More pages for the services and areas that bring inquiries.
- New articles on the topics your buyers read most.
- Your results page and a monthly call, all the way through.
Every month, from month two.
Pages for each service & area
A page for each service you want more of and each area you cover, written for the searches your buyers make.
Articles from a short monthly interview
Each month we talk to you about your work and turn it into articles only your firm could write. That's knowledge nobody else has published, and Google's own guide to AI search says content people find unique and useful will likely count for more than anything else in it.
Source: Google Search Central
Pages people see but skip
Google Search Console shows pages that come up in Google but rarely get clicked. We rewrite the title and description Google shows, and check the page answers the search.
AI search visibility
We check what ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fix what keeps you out of their answers. Google says its own AI answers are rooted in its core ranking systems, so the SEO work helps there too.
A live results page & a monthly call
Your searches, clicks, inquiries and the work we shipped, on one page you can open any time. We go through it together on a call each month.
Paul & AI tools, with you signing off.
Paul Whitelam runs every program himself. AI tools do the research, first drafts and checks, which is how one studio ships this much each month. Paul checks every piece, and nothing goes live until you approve it.
- Step 1
AI tools draft
Research and first drafts, built from your interview and your numbers.
- Step 2
Paul checks
Paul reads and corrects every piece before you see it.
- Step 3
You approve
You get it on a preview link. Change anything you like.
- Step 4
It goes live
Published, linked from the right pages and added to your results page.
What we promise & what we don't.
We promise
- The agreed work goes out every month.
- You see the numbers every month, good or bad.
- Nothing goes live until you approve it.
- After the first three months, you can stop with 30 days' notice.
We don't promise
- A ranking or a set number of inquiries. Google itself says no one can guarantee a top ranking. Google Search Central
- Quick results. This is steady monthly work, which is why each program is planned for 6 to 12 months.
From $1,499 a month.
- Each program is planned for 6 to 12 months.
- The minimum is three months. After that it runs month to month, with 30 days' notice.
- The monthly price depends on how much we publish each month. You get a fixed price after the first call.
- We work on the website you have. If it's holding you back, we'll say so, and a rebuild may be the better first step.
Book a call and we'll look at your site and your numbers together.
What owners ask us.
Can you guarantee rankings?
No. Nobody can, and Google says so itself. We commit to the work, and we show you the numbers every month.
How long before we see results?
We don't promise a date. Each program is planned for 6 to 12 months so the work has time to build up. You see what we've shipped from the first month, and the results page shows the numbers as they move.
How much of our time does it take?
A short interview once a month, a monthly call to go through the results and time to approve drafts. We handle everything else.
Do you write with AI?
AI tools help with research and first drafts. The substance comes from your interviews, so it's your firm's knowledge. Paul checks every piece, and you approve it before it goes live.
Do we need a new website first?
Not usually. We work on the site you have. If it's too slow or too hard to change, we'll tell you, and a rebuild may be the better first step.
What does it cost?
From $1,499 a month. The monthly price depends on how much we publish each month. You get a fixed price after the first call. The minimum is three months, then it runs month to month with 30 days' notice.
Which firms is it for?
Owners and managers of US B2B firms in construction, architecture, engineering, environmental, property, energy, maritime, logistics, heavy lift and professional services who win most of their work through referrals.
What about ChatGPT and other AI tools?
They're part of every month's work. We check what ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fix what keeps you out of their answers.
What are you trying to make happen?
Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.
Prefer to pick a time? Book a 30-minute call.
Or email us directly at info@whitelam.media.