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SEO

More inquiries from Google & AI search.

Monthly SEO for firms that win most of their work through referrals.

From $1,499 a month. Planned for 6 to 12 months.

Does AI name your firm?

We ask Claude three questions your buyers would ask and show whether it names your firm, and who it recommends instead. Free, and about a minute.

  • Free
  • About a minute
  • Reads public pages, changes nothing

We'll email you once about how we can help. We don't share your address, and we won't add you to a mailing list.

How the check works

Your results

Waiting for your website

Named in of 3 answers

Enter your website and your results appear here: whether AI names your firm when buyers ask, and who it names instead.

Problem

Referrals only reach people who already know you.

Buyers who don't know you yet start with a search, on Google or in an AI tool, and they call the firms they find.

  • Buyers search for the job & the place

    They type the service and the area, like "steel erection contractor Ohio" or "Phase I site assessment Texas". One services page can't match all of those searches.
  • AI tools name only a few firms

    Ask ChatGPT, Claude or Perplexity who to hire and you get a short list. If your site doesn't say clearly what you do and where, it gives them little to go on.
  • Nothing new since launch

    A site that stays the same tends to bring in the same few inquiries. Growing them takes new pages and someone watching what works, every month.

Fit

Built for firms whose buyers search before they call.

Owners and managers who win most of their work through referrals and repeat clients. It suits firms with services and areas they want more of, projects they can write up and someone who can answer our questions once a month.

Included

What you get every month.

From month two, this work goes out every month. How much we publish sets the price, and you agree it on the first call.

  • Service & area pages

    A page for each service you want more of and each area you cover, written for the words your buyers search.

  • Articles from a monthly interview

    We talk to you about your work each month and turn it into articles only your firm could write.

    Google's guide to AI search says content people find unique and useful will likely count for more than anything else in it. Google Search Central

  • Fixes to pages people skip

    For pages that show up in Google but rarely get clicked, a new title and description, and a check that the page answers the search.

  • Links between your pages

    Each new page is linked from the pages buyers already read, so they and Google find it.

  • Your numbers every month

    A monthly report and call with your searches, clicks and inquiries. The work we shipped is in your client area any time.

  • AI search checks

    What ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fixes for what keeps you out of their answers, from letting AI tools into your site to structured data and your listings. See how our AI search optimization works.

  • A monthly call

    We go through your numbers together and agree what goes out next month.

Results

Our own search visits grew fourfold since June.

We write the articles on whitelam.media with the same method we use in the program. These are the visits they bring in, from our own analytics. They are visits, not inquiries.

From search engines

Google, Bing, DuckDuckGo, Brave and Yahoo.

4.6×as many visits in September as in June

From AI assistants

ChatGPT, Perplexity, Claude, Gemini and Copilot.

2.7×as many visits in September as in June

Visits to whitelam.media by month in 2026, as a multiple of June, from search engines and from AI assistants
MonthFrom search enginesFrom AI assistants
June1×1×
July3.5×1.9×
August4.3×2.4×
September4.6×2.7×
whitelam.media, June to September 2026, each month as a multiple of June. These are visits, not inquiries. A visit is one stay on the site that arrived from a search engine or an AI assistant, however many pages it read. Bots, our own visits and our proposal pages are left out. June counts from the 2nd, when our analytics began. September counts to the 28th. Source: our own analytics, checked in September 2026.

Almost every one of these visits starts on an article, led by our guides to the best construction company websites and architecture firm websites of 2026.

Timeline

Your first year, month by month.

Each program is planned for 6 to 12 months. Here is what we do in each stage and what you should see by the end of it.

  1. Month 1

    Groundwork

    We set things up and record where you start.

    What we do

    • Measure your starting point: searches, clicks, inquiries and what AI tools say about you.
    • Fix the technical problems that stop Google reading your pages.
    • Set up or tidy your Google Business Profile and your main listings.
    • Agree the phrases your buyers search for, service by service and area by area.

    What you should see

    Not much moves yet. A page that was blocked by mistake can come back quickly.

  2. Months 2 to 6

    Build

    The monthly work starts, and your library of pages builds up.

    What we do

    • Pages for your main services go first, then your areas and sectors.
    • Case studies written up from your project list.
    • Articles from your monthly interviews.

    What you should see

    More of your pages showing up in Google, and the number of times they show rising month on month, often while clicks are still small.

  3. Months 7 to 12

    Grow what works

    Your numbers show what brings inquiries, and we put more into it.

    What we do

    • More pages for the services and areas that bring inquiries.
    • New articles on the topics your buyers read most.

    What you should see

    This is when search usually starts to bring in inquiries, as long as the pages match what your buyers search for.

Why it takes this long, with Google's own guidance: How long SEO takes for a B2B firm.

Team

Nothing goes live until you approve it.

Whitelam Media runs every program directly. AI tools do the research and first drafts, which is how one studio ships this much each month. We check every piece before you see it.

  1. AI tools draft

    Research and first drafts, built from your interview and your numbers.
  2. We check

    We read and correct every piece before you see it.
  3. You approve

    You get it on a preview link. Change anything you like.
  4. It goes live

    Published, linked from the right pages and listed in your monthly report.

Pricing

From $1,499 a month.

The monthly price depends on how much we publish each month. You get a fixed price after the first call.

SEO Growth Program

Pages, articles and AI search work, every month.

From$1,499a month

  • Planned for 6 to 12 months.
  • A three-month minimum, then month to month with 30 days' notice.
  • Month one: we measure where you start, fix what stops Google reading your pages, set up your Google Business Profile and agree the searches to go after.
  • Nothing goes live until you approve it.

Promises

What we promise & what we don't.

We promise

  • The agreed work goes out every month.
  • You see the numbers every month, good or bad.
  • Nothing goes live until you approve it.
  • After the first three months, you can stop with 30 days' notice.

We don't promise

  • A ranking or a set number of inquiries. Google itself says no one can guarantee a top ranking. Google Search Central
  • Quick results. This is steady monthly work, which is why each program is planned for 6 to 12 months.

Questions

What owners ask us.

How soon will we see results?

Plan on 3 to 6 months before Google's own reports show a change you can point to. The number of times your pages show up in Google usually moves first, then clicks, then inquiries. Plan on 6 to 12 months before search brings in inquiries you can count. Nobody can promise either date, and we don't. You see the work we've shipped from the first month.

Can you guarantee rankings?

No. Nobody can, and Google says so itself. We commit to the work, and we show you the numbers every month.

What does it cost?

From $1,499 a month. The monthly price depends on how much we publish each month. You get a fixed price after the first call. The minimum is three months, then it runs month to month with 30 days' notice.

How much of our time does it take?

A short interview once a month, a monthly call to go through the results and time to approve drafts. We handle everything else.

Do you write with AI?

AI tools help with research and first drafts. The substance comes from your interviews, so it's your firm's knowledge. We check every piece, and you approve it before it goes live.

Which search tools do you use?

We use Ahrefs to see what buyers search for and how often, the searches your competitors win that you don't, which sites link to you and where you rank. Its figures are estimates, so we measure your results with your own Google Search Console and Google Analytics.

What about ChatGPT and other AI tools?

They're part of every month's work. We check what ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fix what keeps you out of their answers. Google says its own AI answers are rooted in its core ranking systems, so the pages we add help there too.

Do you have client results we can see?

Not on this page yet. The program is new in 2026, and we only publish a client's numbers with their written OK. Until then, the numbers on this page are our own site's.

Do we need a new website first?

Often, yes. Many business sites run on WordPress with a heavy theme and a pile of plugins, which slows every page down and makes each new page a job for a developer. We rebuild them in Next.js: fast pages, clean code that search engines read easily and an editor your team can use. Every page keeps its address, which protects the rankings you've already earned. If your site is already fast and easy to change, we start the program on it straight away.

Contact

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.