Insights
Everything we've written on AI search.
How AI tools read your website, why some sites are invisible to them and what to fix so they can recommend you.
- 8 articles
- Newest first
AI searchWhat good looks like
Can ChatGPT find your business? How to check your website.
More of your customers now ask ChatGPT, Claude or Perplexity who to hire, and those tools answer with a short list of names. They're more likely to name you if they can get into your website and make sense of what's there. Here's how to check.
Sep 20268 min read
AI searchWhat good looks like
Is your website blocking ChatGPT & Claude without you knowing?
Plenty of websites turn AI tools away and their owners have no idea. The cause is usually a rule in a small text file, a Cloudflare setting or a security plugin. Blocking the crawlers that collect pages to train AI models is a fair choice. Blocking the ones that fetch pages to answer questions keeps you out of the answers.
Sep 20267 min read
AI searchWhat good looks like
How ChatGPT, Claude & Perplexity decide which businesses to recommend.
AI tools don't keep a list of good businesses. When someone asks for a recommendation, they search the web, read a handful of pages and write an answer from what they found. Your website is one of the things they read. What other sites say about you is another.
Sep 20266 min read
AI searchWhat good looks like
Does structured data help your business show up in AI answers?
Structured data is a set of hidden labels in your web pages that state plain facts about your business, like your name, address, phone number and services. It helps search engines and AI tools be sure of those facts. On its own it doesn't get you cited more often, and Ahrefs tested that on 1,885 pages.
Sep 20265 min read
AI searchHow to buy it
Should your business website have an llms.txt file?
llms.txt is a proposed text file that gives AI tools a short summary of your website, with links to the pages that matter. It's cheap to add. Google says its search ignores it, and no major AI company has said its answers use it. Treat it as a small extra and don't pay much for it.
Sep 20265 min read
AI searchWhat good looks like
Why AI tools can't read some websites & how to tell if yours is one.
An AI tool can only describe your business from the words it can pull out of your pages. Some websites hide those words in text that only appears after JavaScript runs, inside images, in PDFs or behind forms. The site looks fine to you and close to empty to the tool.
Sep 20265 min read
AI searchHow to buy it
What an AI visibility report shows about your business.
An AI visibility report asks ChatGPT, Claude and Perplexity the questions your customers ask, and records who gets named: you or your competitors. It shows where you stand today and gives you something to measure changes against. It can't give you a ranking, because AI tools don't keep stable ones.
Sep 20265 min read
AI searchWhat good looks like
How AI tools choose which contractors, engineers & professional firms to name.
When a facilities manager asks ChatGPT for a roofing contractor near them, or a developer asks which firms do geotechnical surveys in their state, the answer is a short list of names. The firms on it are easy for the tool to find, read and match to the question. Here's what that takes for a contractor, an engineering firm or a professional practice.
Sep 20265 min read
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