Things we think out loud.
Short essays for operators, not other agencies.
- 08 May 2026Build · 6 min read
Where should your website actually live. A hosting guide for small and medium businesses.
Most clients arrive expecting a one-line answer. There isn't one. Shared, static, serverless, container hosting compared. How we pick on a real project.
- 04 May 2026Build · 5 min read
WordPress, Next.js, Webflow, headless. Choosing the right web architecture in 2026.
Most agency briefs ask the wrong first question. They ask which platform we should use. The right question is what the site needs to do. Platform falls out of that.
- 28 Apr 2026Build · 5 min read
Shopify, WooCommerce, headless commerce. Which ecommerce platform fits your business.
There's no universally best ecommerce platform. There's the right platform for your catalogue size, your team, your margin profile. The matrix we use to decide.
- 22 Apr 2026Strategy · 5 min read
Fast websites don't grow businesses. Strategy does.
Lighthouse 100s, sub-second loads, beautiful animation. None of it matters if the site is the wrong asset for the business question. Speed is necessary, not sufficient.
- 18 Mar 2026Build · 4 min read
Launch isn't done. The conversion-instrumented launch.
Most agencies treat launch as the finish line. We treat it as the start of the data. Here's what we instrument before the site goes live. Plus what we change in the first 30 days.
- 04 Feb 2026Strategy · 3 min read
Discovery is the deliverable.
Why we put a real two-week strategy sprint at the front of every engagement. What's in it. Why operators get more out of it than marketing leads do.
What are you trying to make happen?
Most projects start with a 15-minute conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.
Or email us directly at info@whitelam.media.