Search
Every month we check what ChatGPT, Claude and Perplexity say when buyers ask who to hire, and fix what keeps you out.
Part of the SEO Growth Program, from $1,499 a month.
Meaning
AI search optimization is the work that helps AI tools find your firm and name it when a buyer asks who to hire. Those tools include ChatGPT, Claude, Perplexity, Microsoft Copilot and Google's AI Overviews and AI Mode. You'll also see the work called AI SEO, GEO (generative engine optimization) or AEO (answer engine optimization).
Google describes GEO and AEO as work aimed at visibility in AI search, and says that from its side it's still SEO: its AI answers are built on the same ranking systems as its normal results. So we run it as SEO with two extra jobs. We ask the AI tools what they say about you, and we make sure every one of them can read your site.
Monthly
First we ask the AI tools about you. Then each month we fix what keeps you out of their answers, starting with what matters most for your firm.
Measures
Your monthly report puts them side by side, and we go through them with you on a call.
Your searches, clicks and positions on Google. Its generative AI report, which Google added in 2026, shows how often your pages appeared in AI Overviews and AI Mode. It counts times shown, not clicks.
Proof
We do the same work on whitelam.media. In October 2026, Ahrefs counted 48 citations of our site in AI answers, across 4 of our pages. Here they are by AI tool.
Ahrefs' figures are estimates. Claude isn't one of the tools it counts, so we check Claude by hand, with the same buyer questions we use for clients.
Pricing
Pages, articles and AI search work, every month.
From$1,499a month
Promises
Questions
GEO stands for generative engine optimization, a name from a research paper published in November 2023. AEO stands for answer engine optimization. Google describes both as work aimed at visibility in AI search. AI SEO and AI search optimization are other names for the same work.
Mostly it isn't. Google says that from its side, optimizing for its AI answers is still SEO, and that you don't need special files or markup to appear in them. The extra work is checking what each AI tool says about you and making sure all of them can read your site, along with Google. That's why it runs inside our SEO Growth Program.
The first fixes can count quickly: OpenAI says a change to your robots rules reaches ChatGPT's search in about 24 hours. What the tools say about you moves more slowly, because it depends on when they next read your pages and what else they find. As with any SEO, plan on 3 to 6 months before Google's own reports show a change, and 6 to 12 months before inquiries you can count (how long SEO takes for a B2B firm). You see the numbers from the first month.
No. Nobody controls who an AI tool names, and anyone who guarantees it is overselling. We commit to the work, and every month you see how often the tools name you.
We put your buyers' questions to ChatGPT, Claude and Perplexity every month. Ahrefs counts how often your site is cited in Google's AI Overviews and AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok. Search Console shows how often Google put you in its AI answers.
No. Google says you don't need any new machine-readable files or AI text files to appear in its search, and that Google Search ignores llms.txt files. We don't sell them.
It's part of the SEO Growth Program, from $1,499 a month. The monthly price depends on how much we publish, and you get a fixed price after the first call.
Contact
Book a call and we'll go through what ChatGPT, Claude and Perplexity say about your firm, and what we'd fix first. The first call is free.
Or run the Free Search Check on your site first.