Whitelam.Media
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Branding

Logo, type, color & a clear voice.

Logo, type, color and icons for your website, print and signs, with a guide your team can follow for years.

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Included

A guide your team can follow for years.

  • Brand strategy and positioning
  • Logo and wordmark design
  • Type and color system
  • Iconography and visual language
  • Brand guidelines document
  • Applications across web and print
  • Ongoing brand stewardship
The Symphony brand mark in silver on a dark wall above a boardroom table
The Symphony brand mark, for a new sister brand to Fin365. We also made its logo animation, which reveals the new mark on screen.

Work

Recent projects, managed from concept to launch.

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Process

How we approach each project, step by step.

  1. Discovery & audit

    Audit the existing brand, the category and the buyer. What's working, what's holding the business back, what the next ten years look like.

  2. Strategy & positioning

    One sharp positioning statement. Voice and tone rules. A short brand brief everything else hangs off.

  3. Logo & wordmark

    Mark exploration, refinement, lockups, clear-space rules. The smallest viable identity that scales up cleanly.

  4. System

    Type, color, icons, photography and motion, written down in a guide your team can follow.

  5. Applications

    Web, print, presentation, signage, social. Templates the team can use without breaking the rules.

  6. Stewardship

    Brand guidelines as a living document. Ongoing reviews when the business expands the category it plays in.

Contact

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.