Foundation Level
Professional digital presence, built right.
Best forSmaller construction, engineering and technical firms that need a serious professional presence.
From$7,500
+ $99 / month Foundation Support
Delivered in 2-3 weeks.
Your buyer is a construction manager, EPC contractor or wind-farm operator with a lift to plan. They need to know your fleet, your reach, your safety record and your engineering depth before they pick up the phone.
Crane and rigging is a high-stakes, specialised industry. The buyer is technical, safety-conscious and timeline-pressed. The websites in this space are still mostly thin brochure sites with a fleet list and a phone number. Five patterns we see almost every time.
"500-ton crawler crane." Buyers need boom length, jib config, lift capacity at radius, maximum reach. None of it on the site.
TRIR, EMR, OSHA citations, safety certifications. The buyer's risk team needs this before they consider you. The site doesn't surface it.
Heavy-lift planning involves engineering. Lift plans, FEA, ground-bearing studies. The site rarely shows the firm has this capability.
Where do you operate? Where can you self-mobilise? Where do you sub-contract? Procurement teams need to know in the first 30 seconds.
NCCCO certifications, hours of experience, retention rate. The people doing the work are the differentiator. The site doesn't say who they are.
Fleet with full specs. Safety performance surfaced. Engineering depth proven. Geographic reach clear. Operator credentials visible.
Operational, safety-critical industries where procurement scrutiny is high. The instincts that ship those builds carry across to crane and heavy-lift.
Filterable technical content, project case studies, careers and investor relations. The kind of architecture a mid-market technical firm needs.
Clean, modern corporate website focused on credibility, service clarity and long-term usability. Information architecture done seriously.
Most projects in this space take three to six months because most agencies are still scoping discovery as a Phase 0 paragraph and treating production as the work. We invert that. Discovery is two weeks of real work. Production is four. Launch isn't the end of the engagement.
Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this week, not into it.
Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.
Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.
Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: maxed-out websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.
Professional digital presence, built right.
Best forSmaller construction, engineering and technical firms that need a serious professional presence.
+ $99 / month Foundation Support
Delivered in 2-3 weeks.
The scalable platform for firms past brochure-site territory.
Best forGrowing firms needing rich CMS-driven content, stronger lead systems, recruitment workflows and operational integrations.
+ $199 / month Growth Support
Delivered in 3-4 weeks.
Custom project builds for advanced websites, ecommerce platforms, portals, dashboards, automation and bespoke operational systems.
Best forEstablished firms that need more than a standard website package. Authority is built around your specific requirements, from maxed-out web platforms to client portals, ecommerce systems, internal tools, dashboards, document workflows, integrations, and reporting layers.
+ $399 / month Authority Support
Delivered in 5-12 weeks, depending on scope.
Most construction company sites still look like 2015.
Customers shipping containers, project cargo or bulk are international, time-pressed and credential-driven.
The decision-makers reading your site are technical.
Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.
Prefer to pick a time? Book a 30-minute call.
Or email us directly at info@whitelam.media.