Can the site host detailed lift charts and crane specs?

Yes. Each crane gets a dedicated page with downloadable lift charts (PDF or interactive), full spec sheets, configuration options. Procurement teams and lift planners can self-serve.

How do you handle safety performance disclosure?

Dedicated safety performance page with TRIR, EMR, OSHA citation history, certifications and safety programmes. Some firms publish; some keep it gated behind an inquiry. We support both patterns.

Can we surface engineering services depth?

Yes. Engineering services page with lift planning, FEA, ground-bearing analysis, rigging design. Each capability tied to relevant project work. This is one of the most under-surfaced credentials in the industry and one of the easiest wins.

How do we communicate geographic reach honestly?

We design a reach map that distinguishes self-mobilisation regions, partnered regions and on-request regions. Procurement teams need to know what they're really getting. Vague "national coverage" claims hurt more than they help.

Will the site help with operator recruitment?

Yes. NCCCO-certified operators are in critical shortage. Careers as a first-class section. Pay transparency, equipment, time-off, training programme. Surface depth of certified crew.

Are you used to working in heavily regulated sectors?

Yes. Our client base includes environmental tech, energy and consulting firms where regulatory and safety credibility is everything. The instincts transfer.

For crane operators, heavy-lift specialists, riggers & specialised service firms

Crane and heavy-lift websites built for procurement and safety scrutiny.

Your buyer is a construction manager, EPC contractor or wind-farm operator with a lift to plan. They need to know your fleet, your reach, your safety record and your engineering depth before they pick up the phone.

We work with crane, rigging and heavy-lift contractors across the US and UK, with most builds landing between $7,500 and $25,000 depending on how much system sits behind the site.

Book a systems call See the crane and heavy-lift sites we benchmark against

The problem

Why most crane and heavy-lift sites lose the buyer.

Crane and rigging is a high-stakes, specialised industry. The buyer is technical, safety-conscious and timeline-pressed. The websites in this space are still mostly thin brochure sites with a fleet list and a phone number. Five patterns we see almost every time.

01
Fleet listed without specs
"500-ton crawler crane." Buyers need boom length, jib config, lift capacity at radius, maximum reach. None of it on the site.
02
Safety record invisible
TRIR, EMR, OSHA citations, safety certifications. The buyer's risk team needs this before they consider you. The site doesn't surface it.
03
No engineering depth on display
Heavy-lift planning involves engineering. Lift plans, FEA, ground-bearing studies. The site rarely shows the firm has this capability.
04
Geographic reach unclear
Where do you operate? Where can you self-mobilise? Where do you sub-contract? Procurement teams need to know in the first 30 seconds.
05
Operator and crew quality nowhere
NCCCO certifications, hours of experience, retention rate. The people doing the work are the differentiator. The site doesn't say who they are.

What we build instead

A site engineered for procurement and safety scrutiny.

Fleet with full specs. Safety performance surfaced. Engineering depth proven. Geographic reach clear. Operator credentials visible.

Fleet page with full specs, lift charts, configurations per asset
Project case study template with lift weight, height, complexity, outcome
Safety performance surface (TRIR, EMR, certifications, programmes)
Engineering services page covering lift planning, FEA, ground-bearing analysis
Geographic reach map with self-mobilisation vs partnered regions
Operator credentials and crew certifications page
Industry vertical landing pages (wind, oil & gas, marine, construction)
Inquiry routing by project scale and region
Structured data, full search-engine setup, Search Console wiring
30 days of post-launch optimisation against real traffic

A crawler crane lifting a large steel component on an industrial site

Turnkey

You make the lift, we run the website.

Design, build, hosting, security, monitoring and the changes that come after launch are handled as one engagement, so nobody on your team has to become the website person.

Book a call Read what it costs

The process

From brief to launch and beyond.

Most agencies scope discovery as a Phase 0 paragraph and treat production as the work. We invert that. Discovery is real work with the operator. Production is built on what it finds. Launch isn't the end of the engagement.

01 · Step
Discovery
Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this work, not into it.
02 · Step
Strategy & content
Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
03 · Step
Design
Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.
04 · Step
Build
Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
05 · Step
Launch & optimise
Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.

Frequently asked

Questions crane and heavy-lift firms ask.

Can the site host detailed lift charts and crane specs?: Yes. Each crane gets a dedicated page with downloadable lift charts (PDF or interactive), full spec sheets, configuration options. Procurement teams and lift planners can self-serve.
How do you handle safety performance disclosure?: Dedicated safety performance page with TRIR, EMR, OSHA citation history, certifications and safety programmes. Some firms publish; some keep it gated behind an inquiry. We support both patterns.
Can we surface engineering services depth?: Yes. Engineering services page with lift planning, FEA, ground-bearing analysis, rigging design. Each capability tied to relevant project work. This is one of the most under-surfaced credentials in the industry and one of the easiest wins.
How do we communicate geographic reach honestly?: We design a reach map that distinguishes self-mobilisation regions, partnered regions and on-request regions. Procurement teams need to know what they're really getting. Vague "national coverage" claims hurt more than they help.
Will the site help with operator recruitment?: Yes. NCCCO-certified operators are in critical shortage. Careers as a first-class section. Pay transparency, equipment, time-off, training programme. Surface depth of certified crew.
Are you used to working in heavily regulated sectors?: Yes. Our client base includes environmental tech, energy and consulting firms where regulatory and safety credibility is everything. The instincts transfer.

Pricing

Clear pricing for serious digital work.

Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: maxed-out websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.

Foundation Level

Professional digital presence, built right.

Best forSmaller construction, engineering and technical firms that need a serious professional presence.

From$7,500

+ $99 / month Foundation Support

Delivered in 2-3 weeks.

Bespoke responsive website.
CMS integration.
SEO-ready structure.
Contact and lead forms.
Project / case study system.
Mobile optimisation.
Analytics setup.
Security hardening.
Fast hosting deployment.
Hosted and run end to end by us.
Unlimited adjustments before launch.

Foundation Support includes+

Hosting oversight.
Uptime monitoring.
Backups.
Security updates.
Software updates and upkeep.
Email support.
Up to 30 minutes of minor edits each month.

Start with Foundation Level

Recommended

Growth Platform

For firms whose website has to do more than introduce them.

Best forGrowing firms that need rich CMS content, stronger lead systems and operational integrations.

From$12,000

+ $199 / month Growth Support

Delivered in 3-4 weeks.

Everything in Foundation.
Advanced page architecture.
Multi-location and multi-service structure.
Project and portfolio CMS sections.
Case study templates with rich media.
News, insights and editorial system.
Team, careers and recruitment pages.
CRM integrations and lead routing.
Advanced forms and workflows.
Lead tracking and reporting.
Dashboard integrations.
Automation setup.
Enhanced UX strategy.

Growth Support includes+

Priority support.
24/7 site monitoring.
Monthly optimisation reviews.
Third-party integration monitoring.
Performance optimisation.
Ongoing consultation.
Up to 90 minutes of content edits each month.

Start with Growth Platform

Authority System

Custom project builds around your exact requirements.

Best forFirms that need portals, dashboards, ecommerce or operational systems beyond a standard website.

From$25,000

+ $399 / month Authority Support

Delivered in 5-12 weeks, depending on scope.

Custom project build, scoped end to end.
Bespoke client portal or dashboard.
Ecommerce platform with custom checkout flow.
Internal admin tools and document workflows.
Role-based permissions and authentication.
Workflow automation and integrations.
Reporting and analytics layers.
Scalable architecture planning.
Strategic infrastructure consulting.
Unlimited adjustments before launch.

Authority engagements are scoped together. We map your operations, your team and the systems you already run, then design the platform that fits.

Common outcomes: maxed-out websites with bespoke functionality, ecommerce platforms with custom checkout and inventory flows, client portals where your customers track projects and pay invoices, operational dashboards for project visibility, internal admin tools that replace spreadsheets, recruitment systems, document workflows, reporting layers, AI-assisted analytics, custom CRMs.

Priced from $25,000. Final number agreed after a scope call, based on the systems work and integrations involved.

Authority Support includes+

Priority engineering support.
Infrastructure oversight.
Proactive monitoring.
Monthly strategic review.
Ongoing system optimisation.
Integration upkeep.
Staging and testing environment.
Up to 4 hours of enhancement time each month.

Book a scope call

More sectors

Let's talk

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.

Crane and heavy-lift websites built for procurement and safety scrutiny.

Why most crane and heavy-lift sites lose the buyer.

Fleet listed without specs

Safety record invisible

No engineering depth on display

Geographic reach unclear

Operator and crew quality nowhere

A site engineered for procurement and safety scrutiny.

You make the lift, we run the website.

From brief to launch and beyond.

Discovery

Strategy & content

Design

Build

Launch & optimise