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A crawler crane lifting a large steel component on an industrial site

Industries

Crane & heavy-lift websites built for procurement & safety scrutiny.

Your buyer is a construction manager, EPC contractor or wind-farm operator with a lift to plan. They need to know your fleet, your reach, your safety record and your engineering depth before they pick up the phone.

Book a callSee the crane and heavy-lift sites we benchmark against

For crane, rigging and heavy-lift contractors across the US and UK. Website packages start at $9,500, and custom builds with portals or dashboards at $30,000.

Problem

Why most crane & heavy-lift sites lose the buyer.

Crane and rigging is a high-stakes, specialized industry. The buyer is technical, safety-conscious and timeline-pressed. The websites in this space are still mostly thin brochure sites with a fleet list and a phone number. Five patterns we see almost every time.

  1. 01

    Fleet listed without specs.

    "500-ton crawler crane." Buyers need boom length, jib config, lift capacity at radius, maximum reach. None of it on the site.
  2. 02

    Safety record invisible.

    TRIR, EMR, OSHA citations, safety certifications. The buyer's risk team needs this before they consider you. The site doesn't surface it.
  3. 03

    No engineering depth on display.

    Heavy-lift planning involves engineering. Lift plans, FEA, ground-bearing studies. The site rarely shows the firm has this capability.
  4. 04

    Geographic reach unclear.

    Where do you operate? Where can you self-mobilize? Where do you sub-contract? Procurement teams need to know in the first 30 seconds.
  5. 05

    Operator & crew quality nowhere.

    NCCCO certifications, hours of experience, retention rate. The people doing the work are the differentiator. The site doesn't say who they are.

Deliverables

A site engineered for procurement & safety scrutiny.

Fleet with full specs. Safety performance surfaced. Engineering depth proven. Geographic reach clear. Operator credentials visible.

  • Fleet page with full specs, lift charts, configurations per asset
  • Project case study template with lift weight, height, complexity, outcome
  • Safety performance surface (TRIR, EMR, certifications, programs)
  • Engineering services page covering lift planning, FEA, ground-bearing analysis
  • Geographic reach map with self-mobilization vs partnered regions
  • Operator credentials and crew certifications page
  • Industry vertical landing pages (wind, oil & gas, marine, construction)
  • Inquiry routing by project scale and region
  • Set up so Google can read every page, with Search Console connected
  • 30 days of changes after launch, based on real visitors

Site plan

The pages a crane company's website needs.

A typical plan for a crane rental or heavy-lift contractor. Yours follows your fleet and the work you want more of.

  1. Home

    Your heaviest and most recent lifts, the regions you cover and a fast way to request a lift.

  2. Fleet by class

    Crawler, all-terrain, rough-terrain, tower and carry deck cranes, each class on its own page.

  3. A page for each crane

    The capacity, boom and jib lengths, counterweight and transport details a lift planner needs, with the load chart as a download.

  4. Lift engineering

    Lift plans, ground-bearing studies and rigging design, with the projects where they mattered.

  5. Industries

    Wind, petrochemical, construction and marine, each with its own lifts and equipment.

  6. Safety & crews

    TRIR, EMR, your safety programs and operator certifications such as NCCCO.

  7. Yards & coverage

    Your yards, the areas you serve and where you mobilize from, with response times you can keep.

  8. Request a lift

    A form that asks for the weight, radius, site and dates, so dispatch can price it on the first call.

Turnkey

You make the lift, we run the website.

Design, build, hosting, security, monitoring and the changes that come after launch are handled as one engagement, so nobody on your team has to become the website person.

Book a callRead what it costs
A laptop and printed notes on a desk, mid-project

Work

Recent builds, across sectors.

Six projects. Two are concept sites, built to show a specific firm what their website could be rather than commissioned by them, so each one is marked and opens the live build.

See all work

Proof

Live sites you can open & check.

Recent work for firms in the US, the UK and Australia, with what we did on each.

  • Google review

    “Paul was absolutely fantastic to work with on our new company website. He was incredibly responsive and understood exactly what we were going for.”

    Travis CoxsonRecent clientVerify on Google

  • Google review

    “I couldn't be happier with my stunning new site. Since the redesign, my business has taken off.”

    Erin WimertVerify on Google

Process

From brief to launch & beyond.

We start with a working session with you and the people who run the work, and build on what it finds. After launch we stay on to host, support and improve the site.

  1. 01

    Discovery.

    A working session with you and the people who run the work. We review your current site, your competitors and what your buyers search for. The brief comes from that.
  2. 02

    Strategy & content.

    Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
  3. 03

    Design.

    Page designs and the look of your brand, built in code so you review the real site in a browser early on.
  4. 04

    Build.

    Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.
  5. 05

    Launch & improve.

    Go live, then watch how real visitors use the site for the first 30 days and make two or three rounds of changes based on what we see.

Questions

What crane & heavy-lift firms ask us.

How much does a crane company website cost?

Website packages start at $9,500 (Foundation Level) and $19,500 (Growth Platform). Custom builds with portals, dashboards or other tools start at $30,000 (Authority System). Every package comes with monthly support, from $150 a month, and every price is on our pricing page.

Can customers request a crane or a quote online?

Yes. A request form asks for the load, radius, location and dates and routes it to dispatch or the right yard. Online booking with live fleet availability is a custom build that connects to your rental system.

Can the site host detailed lift charts and crane specs?

Yes. Each crane gets a dedicated page with downloadable lift charts (PDF or interactive), full spec sheets, configuration options. Procurement teams and lift planners can self-serve.

How do you handle safety performance disclosure?

Dedicated safety performance page with TRIR, EMR, OSHA citation history, certifications and safety programs. Some firms publish; some keep it gated behind an inquiry. We support both patterns.

Can we surface engineering services depth?

Yes. Engineering services page with lift planning, FEA, ground-bearing analysis, rigging design. Each capability tied to relevant project work. This is one of the most under-surfaced credentials in the industry and one of the easiest wins.

How do we communicate geographic reach honestly?

We design a reach map that distinguishes self-mobilization regions, partnered regions and on-request regions. Procurement teams need to know what they're really getting. Vague "national coverage" claims hurt more than they help.

Will the site help with operator recruitment?

Yes. Careers as a first-class section. Pay transparency, equipment, time-off, training program. Surface depth of certified crew.

Are you used to working in heavily regulated sectors?

Yes. Our client base includes environmental tech, energy and consulting firms where regulatory and safety credibility is everything. The instincts transfer.

Pricing

What a new website costs.

Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: larger websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.

  • Foundation Level

    Professional digital presence, built right.

    From$9,500one time

    Then $150 a month Foundation Support. Delivered in 2-3 weeks.

    • Bespoke responsive website.
    • CMS integration.
    • SEO-ready structure.
    • Contact and lead forms.
    What's included

    Best for. Smaller construction, engineering and technical firms that need a serious professional presence.

    • Project / case study system.
    • Mobile-first layouts.
    • Analytics setup.
    • Security hardening.
    • Fast hosting deployment.
    • Hosted and run end to end by us.
    • Unlimited adjustments before launch.

    Foundation Support includes

    • Hosting oversight.
    • Uptime monitoring.
    • Backups.
    • Security updates.
    • Software updates and upkeep.
    • Email support.
    • Up to 30 minutes of minor edits each month.
    Start with Foundation Level

  • Growth Platform

    Recommended

    For firms whose website has to do more than introduce them.

    From$19,500one time

    Then $300 a month Growth Support. Delivered in 3-4 weeks.

    • Everything in Foundation.
    • Advanced page architecture.
    • Multi-location and multi-service structure.
    • Project and portfolio CMS sections.
    What's included

    Best for. Growing firms that need rich CMS content, stronger lead systems and operational integrations.

    • Case study templates with rich media.
    • News, insights and editorial system.
    • Team, careers and recruitment pages.
    • CRM integrations and lead routing.
    • Advanced forms and workflows.
    • Lead tracking and reporting.
    • Dashboard integrations.
    • Automation setup.
    • Enhanced UX strategy.

    Growth Support includes

    • Unlimited changes to your site's content and pages, all done by us. New features are quoted separately.
    • Priority support.
    • 24/7 site monitoring.
    • Monthly improvement reviews.
    • Third-party integration monitoring.
    • Performance tuning.
    • Ongoing consultation.
    Start with Growth Platform

  • Authority System

    Custom project builds around your exact requirements.

    From$30,000one time

    Then $600 a month Authority Support. Delivered in 5-12 weeks, depending on scope.

    • Custom project build, scoped end to end.
    • Bespoke client portal or dashboard.
    • Ecommerce platform with custom checkout flow.
    • Internal admin tools and document workflows.
    What's included

    Best for. Firms that need portals, dashboards, ecommerce or operational systems beyond a standard website.

    • Role-based permissions and authentication.
    • Workflow automation and integrations.
    • Reporting and analytics layers.
    • Scalable architecture planning.
    • Strategic infrastructure consulting.
    • Unlimited adjustments before launch.

    Authority engagements are scoped together. We map your operations, your team and the systems you already run, then design the platform that fits.

    Common outcomes: larger websites with bespoke functionality, ecommerce platforms with custom checkout and inventory flows, client portals where your customers track projects and pay invoices, operational dashboards for project visibility, internal admin tools that replace spreadsheets, recruitment systems, document workflows, reporting layers, AI-assisted analytics, custom CRMs.

    Priced from $30,000. Final number agreed after a scope call, based on the systems work and integrations involved.

    Authority Support includes

    • Unlimited changes to your site's content and pages, all done by us. New features are quoted separately.
    • Priority engineering support.
    • Infrastructure oversight.
    • Proactive monitoring.
    • Monthly strategic review.
    • Ongoing system improvements.
    • Integration upkeep.
    • Staging and testing environment.
    Book a scope call

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Industries

More sectors we build for.

Contact

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. The first call is free.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.