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Whitelam.Media
For civil, structural, MEP & consulting engineering firms

Engineering firm websites that respect the buyer.

The decision-makers reading your site are technical. They want data, project facts and team credentials, not marketing copy. Build a site that gives them what they need fast.

We work with civil, structural and MEP engineering firms across the US and UK, with most builds landing between $7,500 and $25,000 depending on how much system sits behind the site.

The problem

Why most engineering firm sites lose the buyer.

Engineering firm websites are the most consistently underbuilt category we audit. The work is highly technical. The buyers are highly technical. The sites are written by marketing departments who've never read a procurement spec. Five patterns we see almost every time.

  • 01

    Marketing copy where technical fact belongs

    "We deliver excellence." The buyer needs the engineering, the scope, the load case, the deliverables. Not adjectives.

  • 02

    Project case studies without numbers

    No span, no capacity, no construction value, no key team member. Procurement teams can't shortlist you from this.

  • 03

    Team page that hides the engineers

    Three executive bios. The 80 chartered engineers behind the work are invisible. Buyers want to know who they'd actually work with.

  • 04

    Service pages structured like the org chart

    Buyers don't search for 'Building Services Group'. They search for 'MEP design for healthcare facilities'. The site doesn't speak their language.

  • 05

    No proof of code, standard or jurisdiction expertise

    Engineering is a regulated profession. The site rarely shows which codes, jurisdictions and certifications the firm actually works in.

What we build instead

A site engineered for technical buyers.

Project pages with the data procurement actually needs. Team depth visible. Regulatory and code expertise surfaced. Built fast, structured for clarity, easy to keep current.

  • Project case study template with span, capacity, value, schedule, team credit
  • Project archive filterable by sector, code framework and jurisdiction
  • Team page surfacing every chartered engineer with relevant specialisms
  • Service pages mapped to buyer search behaviour, not internal org chart
  • Code, standard and jurisdiction matrix (IBC, Eurocode, BS, AS/NZS, etc.)
  • Publications, technical papers and industry-talks archive
  • Careers section with technical-discipline taxonomy
  • Procurement-friendly contact paths with auto-routing by sector
  • Structured data, full search-engine setup, Search Console wiring
  • 30 days of post-launch optimisation against real traffic
The interior of a large industrial plant

Turnkey

You solve the engineering, we run the website.

Design, build, hosting, security, monitoring and the changes that come after launch are handled as one engagement, so nobody on your team has to become the website person.

The process

From brief to launch and beyond.

Most agencies scope discovery as a Phase 0 paragraph and treat production as the work. We invert that. Discovery is real work with the operator. Production is built on what it finds. Launch isn't the end of the engagement.

  1. 01 · Step

    Discovery

    Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this work, not into it.

  2. 02 · Step

    Strategy & content

    Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.

  3. 03 · Step

    Design

    Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.

  4. 04 · Step

    Build

    Modern production build using the latest web standards. CMS configured. Project case studies migrated and rewritten where needed. Analytics, structured data and Search Console wired.

  5. 05 · Step

    Launch & optimise

    Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.

Frequently asked

Questions engineering firms tend to ask first.

Do you understand procurement and pre-qualification?
Yes. We build sites whose project case studies are written for procurement teams, not marketing departments. Project value, schedule performance, safety data, diversity participation, code compliance, key team members. The information a PSQ form actually needs.
Can the site host downloadable technical papers and white papers?
Yes. We support a publications module with PDF hosting, citation metadata, search and tagging. Some firms gate technical papers behind an email signup. We can build that too.
How do you handle multi-jurisdiction work (US, UK, EU, AU)?
Code and standard tagging at the project and service level. Filterable by jurisdiction. We've shipped this for firms working across IBC, Eurocode and AS/NZS environments.
Will the site help with recruiting chartered engineers?
It should, and we design for that. Discipline-specific careers landing pages. Surface depth of chartered staff. Show the work, not just the firm. The engineering labour market is tight. The site is part of the recruiting stack.
Can we integrate with our CRM (Salesforce, HubSpot, Deltek Vision)?
Yes. Contact forms route to your CRM with auto-routing by sector. Deltek Vision integrations need a few extra days. Salesforce and HubSpot are standard.
What if our current site still works?
Then we leave it alone and you don't pay us. We only recommend a rebuild when the existing site is genuinely holding the firm back. Design, copy or photography refreshes are cheaper and often the right call.
Pricing

Clear pricing for serious digital work.

Foundation Level and Growth Platform are fixed-price website packages. Authority System is for custom project builds: maxed-out websites, ecommerce, dashboards, portals, automation and bespoke operational systems. Every tier ships with bundled monthly support.

Foundation Level

Professional digital presence, built right.

Best forSmaller construction, engineering and technical firms that need a serious professional presence.

From$7,500

+ $99 / month Foundation Support

Delivered in 2-3 weeks.

Recommended

Growth Platform

For firms whose website has to do more than introduce them.

Best forGrowing firms that need rich CMS content, stronger lead systems and operational integrations.

From$12,000

+ $199 / month Growth Support

Delivered in 3-4 weeks.

Authority System

Custom project builds around your exact requirements.

Best forFirms that need portals, dashboards, ecommerce or operational systems beyond a standard website.

From$25,000

+ $399 / month Authority Support

Delivered in 5-12 weeks, depending on scope.

Let's talk

What are you trying to make happen?

Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.

Prefer to pick a time? Book a 30-minute call.

Or email us directly at info@whitelam.media.