Whitelam.Media
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For energy, oil & gas, petrochemical and energy-transition firms

Energy and petrochemical websites that read credibly to investors, regulators and the press.

The buyer is a portfolio manager, a regulator or a journalist. The site needs to show operational rigour, financial discipline and a credible energy-transition story all at once.

Brief us on your projectSee the energy and petrochemical sites we benchmark against
The problem

Why most energy and petrochemical sites are stuck in 2008.

The energy sector has more incumbent capital tied up in its websites than almost any industry, and the sites show it. Hero photos of pipelines. Operations pages that read like internal slide decks. Energy-transition messaging glued on top of an oil-major brand. Five patterns we see almost every time.

  • 01

    Hero photos of infrastructure, no humans

    Pipelines, flares, tankers. No operators, no engineers, no communities. Reads as a company without people, which is exactly the perception the sector is trying to escape.

  • 02

    Investor relations buried four clicks deep

    The site exists primarily for an investor audience, but the IR section is treated as a footer link. Buyers don't have time to dig.

  • 03

    Energy-transition copy without operational proof

    Marketing claims about net-zero by 2050 sit above operations pages that haven't been touched since 2015. Mismatch reads as greenwashing.

  • 04

    Regulatory and safety data nowhere visible

    Process safety incident data, environmental performance, community engagement. The information is in annual reports nobody reads. The site never surfaces it.

  • 05

    No real story about operations

    What does the firm actually do, where, with whom, at what scale? Most sites cannot answer this in less than five clicks.

What we build instead

A site that earns trust from a sophisticated audience.

Operational substance. Investor relations as a first-class surface. Energy-transition story grounded in measurable operations. Regulatory and safety performance visible.

  • Operations page that explains what the firm does at the asset level
  • Asset and project archive filterable by basin, region, product, year
  • Investor relations surface with quarterly reporting workflows
  • Sustainability and ESG performance dashboard
  • Process safety, environmental and community performance data
  • Energy-transition strategy page tied to operational milestones
  • Press, briefings and analyst-day archive
  • Multilingual support (EN / ES / AR / ZH common)
  • Schema markup, sitemap, Search Console wiring
  • 30 days of post-launch optimisation against real traffic

Three sample budgets

What a $25k, $60k and $130k energy and petrochemical site actually buys.

  1. Mid-market build8 weeks

    $25k to $40k

    12 to 18 pages. Operations page, asset archive, team page, IR surface, sustainability page, careers. CMS your team can run.

    Best for: Mid-market upstream, midstream or downstream firms. $100M to $1B revenue. One or two product lines. Regional operations.

  2. Operating company build10 to 12 weeks

    $45k to $80k

    Everything above, plus discovery sprint, multi-language support, separate investor-day archive, ESG performance dashboard, energy-transition strategy page, analyst toolkit.

    Best for: Operating companies. $1B to $10B revenue. Multi-product. International. Public or institutionally backed.

  3. Integrated platform14 to 18 weeks

    $90k to $150k

    Parent group site plus dedicated business-unit surfaces. Country-and-region landing pages. Investor data room integration. Multilingual at scale. Regulatory disclosure workflows. SEC, FCA, ESMA compliance.

    Best for: Integrated majors. $10B+ revenue. Multinational. Public, with active regulatory disclosure obligations across multiple jurisdictions.

These are real ranges from real projects. We don't do hourly billing. We don't hide costs in change orders. The number we quote is the number on the invoice.

Adjacent work

Work in adjacent industrial verticals.

Our work in environmental technology and industrial-credibility-led brands gives us the foundation for energy-sector sites. The principles overlap: technical credibility, regulatory clarity, restraint.

The process

Six weeks from kick-off to launch.

Energy-sector website projects are usually scoped at 18 to 36 months by major agencies. We compress this dramatically by separating brand and strategy from build, and by shipping in tight increments. Most firms don't need a 200-page rebuild. They need a 30-page site that reads credibly and grows.

  1. 01 · StepWeek 1

    Discovery

    Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this week, not into it.

  2. 02 · StepWeek 2

    Strategy & content

    Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.

  3. 03 · StepWeeks 3 & 4

    Design

    Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.

  4. 04 · StepWeeks 4 & 5

    Build

    Next.js production build. CMS configured. Project case studies migrated and rewritten where needed. Analytics, schema, Search Console wired.

  5. 05 · StepWeek 6 plus 30 days

    Launch & optimise

    Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.

Frequently asked

Questions energy firms ask.

Can the site handle multilingual content at scale?
Yes. We've designed for EN / ES / AR / ZH switching. Translation workflows can integrate with your existing language service provider. Regulatory and disclosure content is locked at the source-language version with versioned translation.
How do you handle SEC, FCA, ESMA and other regulatory disclosures?
Dedicated disclosure pages with version control, archive of past releases, automatic time-stamping. We're not your securities counsel but we know the patterns. We've built these workflows for energy and finance clients.
Will the site work for an analyst's quick-reference visit?
Yes. We design IR surfaces specifically for analyst behaviour. Quarterly data accessible in three clicks. Quick-reference fact sheet always one click from any IR page. Earnings call recordings, transcripts and slides indexed.
Can we tell an energy-transition story without greenwashing accusations?
The honest answer: only by grounding the story in measurable operational facts. We design transition surfaces to surface emissions data, capital allocation, project milestones and assumptions. Marketing claims without data behind them get called out fast. We refuse to ship that.
How do you handle confidentiality on operational assets?
Asset pages can be anonymised, redacted at the basin level, or shown publicly. We work with your operations and legal teams to determine what's appropriate per asset.
Are you based in the US?
We're based in Madrid. We've worked with US, UK, EU and ME clients. Time zones overlap with US and EU working hours easily. We can travel for kick-off and major working sessions if needed.
Let's talk

What are you trying to make happen?

Most projects start with a 15-minute conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.

Or email us directly at info@whitelam.media.