Modern websites for firms that build the world.
Most construction company sites still look like 2015. Yours doesn't have to. From discovery to launch in six weeks. Based in Madrid, working with US, UK and EU firms.
Why most construction sites still look stuck in 2015.
We've audited hundreds of construction company websites across the US, UK and EU. The patterns are predictable. The work itself is photogenic. The sites showing it off rarely are. Five problems show up almost every time.
- 01
WordPress themes from 2013
Generic carousels. Stock photography of hard hats and blueprints. A site looking the same as every other contractor's.
- 02
Capability lists nobody reads
Twelve services, three lines each, no proof. Buyers can't tell what you actually build, or where.
- 03
Hidden project case studies
Buried under a 'Portfolio' tab with no filter, no client name, no schedule data. The work is the asset. It should be the homepage.
- 04
A careers page that hurts hiring
Construction in 2026 is a labour war. A four-clicks-deep careers section signals you're not serious about it.
- 05
A site that's slow
Three-second load times. Heroes that don't render until you scroll. Performance is brand. Slow sites feel small.
A construction site that earns the buyer's attention.
Built around the work, not the org chart. Designed for clients, procurement teams, future hires and the press, with separate surfaces for each. Fast, accessible and easy for your team to keep alive.
- A homepage built around the work, not the org chart
- Project case study template with photography, scope, schedule and team
- Filterable project library by sector, region and year
- A careers section designed as a sales surface, not an afterthought
- Service or sector pages mapped to real buyer search behaviour
- Press, awards, ESG and safety pages that read for procurement
- CMS your marketing team can actually use
- Hosted on edge infrastructure. Sub-second loads, globally
- Schema markup, sitemap, Search Console wiring
- 30 days of post-launch optimisation against real traffic
Three sample budgets
What a $15k, $35k and $75k build actually buys.
- Standard build6 weeks
$15k to $25k
8 to 12 pages. New project case study template. Photography direction. Filterable project library. Careers. CMS. Built on Next.js, hosted on Vercel. The fast, clean rebuild most mid-market firms actually need.
Best for: Firms with 5 to 25 completed projects to showcase. One regional office. Single brand.
- Strategic redesign8 to 10 weeks
$30k to $50k
Everything in Standard, plus a discovery sprint, brand audit, content strategy, copy rewrite of the homepage and three sector pages. Photography brief and shoot coordination. Search Console and analytics instrumentation.
Best for: Firms repositioning into a new sector. Acquiring competitors. Going after work outside their historic geography.
- Multi-division build10 to 14 weeks
$55k to $90k
Corporate parent site plus dedicated sub-sites for divisions (construction, development, services) sharing one design system. Investor relations, sustainability reporting, awards and press archives.
Best for: Vertically integrated firms. Holding companies. Firms with $200M+ revenue running multiple business lines.
These are real ranges from real projects. We don't do hourly billing. We don't hide costs in change orders. The number we quote is the number on the invoice.
Work in the built-environment space.
We're currently signing our first construction-specific clients. The work below comes from sister verticals: environmental technology, commercial property development. The bar we'd hold a construction site to is the same bar we held these to.
- Environmental techIndianapolis, USA
ECO2 Technologies. Large technical site with ongoing content systems.
Filterable technical content, project case studies, careers and investor relations. The kind of architecture a mid-market technical firm needs.
- Property developmentUnited States
The Infinite Fund. Branding and brochure site for a mixed-use property partnership.
Clean, contemporary brochure design built around trust and clarity. Same instincts apply to any firm working with development clients.
Six weeks from kick-off to launch.
Most construction site projects take three to six months because most agencies are still scoping discovery as a Phase 0 paragraph and treating production as the work. We invert that. Discovery is two weeks of real work. Production is four. Launch isn't the end of the engagement.
- 01 · StepWeek 1
Discovery
Working session with the operator (not just marketing). Audit of the existing site, competitors and search behaviour. The brief comes out of this week, not into it.
- 02 · StepWeek 2
Strategy & content
Positioning. Architecture. Copy for the homepage and the project case study template. Photography brief. Sector pages mapped to buyer search intent.
- 03 · StepWeeks 3 & 4
Design
Visual system, page designs, brand application. Designed in code rather than Figma so the team sees the real artefact, not a flat mockup.
- 04 · StepWeeks 4 & 5
Build
Next.js production build. CMS configured. Project case studies migrated and rewritten where needed. Analytics, schema, Search Console wired.
- 05 · StepWeek 6 plus 30 days
Launch & optimise
Go live. Daily review of real user behaviour for the first 30 days. Two or three rounds of changes against what the data shows. Most agencies stop at launch. We don't.
Questions construction firms tend to ask first.
- Are you based in the US?
- We're based in Madrid. We work with construction, property and built-environment firms in the US, UK and EU. We've shipped sites for clients in Indianapolis, Denver, Florida, Australia, the UK and Spain. Time-zone overlap with US East Coast clients is 5 to 6 hours of working day, more than enough for daily working contact.
- Will our team be able to update the site after launch?
- Yes. The CMS is built for non-technical users. Project case studies, news, careers postings and team bios are all editable through a browser. Anything more structural we handle on retainer or per-project.
- What if we already have a WordPress site we don't hate?
- Then we leave it alone and you don't pay us. The most expensive mistake we see firms make is re-platforming when the actual problem is design, copy or photography. We tell clients honestly when a rebuild isn't the right call.
- Can you handle hosting, security and ongoing maintenance?
- Yes. We host on premium edge infrastructure (Vercel, Cloudflare). Updates, security, performance monitoring, backups all included. Most clients pay a flat monthly retainer for ongoing support rather than negotiating per change request.
- Do you have construction-firm case studies?
- We have work in adjacent verticals: ECO2 Technologies (environmental technology), The Infinite Fund (commercial property development), TXG (business consultancy). The bar we'd hold a construction site to is the same bar we held those to. Firms whose sites we'd benchmark against are listed in our recent insights piece.
- How quickly can we start?
- Typical lead time is two to three weeks from signed brief to discovery week. Faster if the project is urgent. Slower if you need to align internal stakeholders, which we plan for.
What are you trying to make happen?
Most projects start with a 15-minute conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.
Or email us directly at info@whitelam.media.