Insights
Every buying guide we've written.
Checklists, timelines and questions to ask before you hire a web agency or sign up for a monthly SEO plan.
- 16 articles
- Newest first
SEOHow to buy it
How long does SEO take for a B2B firm, month by month?
Plan on three to six months before Google's own reports show a change you can point to, and six to twelve months before search brings in inquiries you can count. Nobody can promise either date. The first year runs in stages, and Google's own guidance on timing explains why.
Sep 20266 min read
SEOHow to buy it
What should a monthly SEO plan include & what shouldn't you pay for?
A monthly SEO plan should buy you work you can see: fixes to your site, new pages about the work you want more of and a report that ties it to inquiries. Some of what's sold as SEO does nothing, and Google warns against some of it by name.
Sep 20266 min read
SEOHow to buy it
What should a useful SEO report show & which numbers can you ignore?
A useful SEO report fits on a page or two. It shows what was done, what changed in Google's own data, which inquiries came from search and what happens next. Long lists of keyword rankings, authority scores and total traffic mostly fill space.
Sep 20265 min read
Websites & rebuildsHow to buy it
Should your firm stay on WordPress or move to a modern stack in 2026?
If your WordPress site is fast, ranks well and your team can update it, keep it. This comparison is for firms where that's stopped being true. It sets WordPress against the modern stack we build on, with 2026 data on security, speed and upkeep, including a number that doesn't flatter us.
Sep 20265 min read
Websites & rebuildsHow to buy it
Can you move off WordPress without losing your Google rankings?
Yes, if every old address still leads somewhere sensible. Rankings mostly suffer in a move when pages disappear or redirects go wrong. Here's how to list every address, redirect each one, carry over what Google reads and check it all before launch, following Google's own guidance.
Sep 20265 min read
Websites & rebuildsHow to buy it
Is cheap shared hosting holding your website back?
Shared hosting puts your website on a crowded server running software someone has to keep updated. A modern platform serves pages from a global network, keeps the database separate and lets you preview and undo every change. Here's the difference in plain English, and when cheap hosting is fine.
Sep 20265 min read
Websites & rebuildsHow to buy it
What do US accessibility rules mean for your firm's website?
If your firm serves the public or makes web content for a government client, US accessibility rules can apply to your website. Most sites fail basic checks either way. Here's what the rules say, what usually fails and how to check your own site.
Sep 20266 min read
Websites & rebuildsHow to buy it
How do you find out what buyers need from your website before a rebuild?
Website discovery means interviewing the people who shortlist and hire firms like yours before anything is designed, so the new site answers their questions. Here's who to interview, what to ask and how to turn the answers into a brief.
Sep 20266 min read
Websites & rebuildsHow to buy it
Should your firm run one website or a separate one for each division?
Most firms with several divisions or regions do better with one website. A separate site makes sense when a division sells something different to different buyers and has people to keep it up to date. Here's how to decide, what splitting costs in search and how to keep several sites consistent.
Sep 20266 min read
AI searchHow to buy it
Should your business website have an llms.txt file?
llms.txt is a proposed text file that gives AI tools a short summary of your website, with links to the pages that matter. It's cheap to add. Google says its search ignores it, and no major AI company has said its answers use it. Treat it as a small extra and don't pay much for it.
Sep 20265 min read
AI searchHow to buy it
What an AI visibility report shows about your business.
An AI visibility report asks ChatGPT, Claude and Perplexity the questions your customers ask, and records who gets named: you or your competitors. It shows where you stand today and gives you something to measure changes against. It can't give you a ranking, because AI tools don't keep stable ones.
Sep 20265 min read
IndustriesHow to buy it
The website RFP checklist for an architecture practice.
Most architecture practices commission a website roughly once a decade, so the person writing the brief has almost certainly never written one before. This is the checklist we would want to receive.
Sep 20267 min read
IndustriesHow to buy it
How to choose a web agency when you run a contracting business.
You already know how to buy a subcontractor, and almost none of that instinct gets applied when a contracting business buys a website. It should be, because it is just a trade you do not happen to know.
Sep 20265 min read
Websites & rebuildsHow to buy it
Where should your website live? A hosting guide for small & mid-size firms.
Most owners expect a one-word answer to where their website should be hosted. There isn't one. We compare shared WordPress hosting, static hosting, serverless platforms and renting your own server, and explain how we choose.
May 20266 min read
Websites & rebuildsHow to buy it
WordPress, Webflow or a modern stack? How to choose a website platform in 2026.
Most briefs start by asking which platform to use. The better first question is what the site has to do and who will run it after launch. The platform follows from that.
May 20265 min read
SEOHow to buy it
What to check in the first 30 days after your new website launches.
Launch day isn't the end of a website project. The first month shows whether Google has found the new pages, whether old links still work and whether inquiries are coming in. This is what to check and when.
Mar 20264 min read
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