Insights
Everything we've written on SEO.
How Google decides who shows up, how long SEO takes for a firm like yours and what a monthly plan should include.
- 11 articles
- Newest first
SEOHow to buy it
How long does SEO take for a B2B firm, month by month?
Plan on three to six months before Google's own reports show a change you can point to, and six to twelve months before search brings in inquiries you can count. Nobody can promise either date. The first year runs in stages, and Google's own guidance on timing explains why.
Sep 20266 min read
SEOHow to buy it
What should a monthly SEO plan include & what shouldn't you pay for?
A monthly SEO plan should buy you work you can see: fixes to your site, new pages about the work you want more of and a report that ties it to inquiries. Some of what's sold as SEO does nothing, and Google warns against some of it by name.
Sep 20266 min read
SEOWhat it costs
How much does SEO cost for a construction or engineering firm in 2026?
Industry surveys put most monthly SEO retainers between $500 and $5,000, and US providers sit toward the top of that range. For a construction or engineering firm, the price moves on how many pages need writing and what state the site is in. Our program starts from $1,499 a month.
Sep 20265 min read
SEOWhat good looks like
How do owners, developers & general contractors find a construction company on Google?
Owners, developers and general contractors search in different words. An owner searches for the job and the place, a developer for a building type and a delivery method, a GC for a trade and a region. A contractor gets found when it has a page for each of those, a complete Google Business Profile and projects written up with the facts buyers check.
Sep 20266 min read
SEOWhat good looks like
How do engineering & environmental consultancies win work from Google search?
Clients hire engineering and environmental consultants on qualifications, and they search for them by service, standard and place. The consultancies that get found have a page for each service that names the standards they work to, pages for their people and project write-ups a client can check.
Sep 20266 min read
SEOWhat good looks like
What should a business owner check in Google Search Console?
Google Search Console is Google's free report on how your website does in its search results. Most of it is for whoever runs your site. An owner needs to own the account and check a handful of numbers once a month.
Sep 20265 min read
SEOWhat good looks like
How do you turn your project list into pages that win work?
Your project list is the best material you have for search. Each project shows a buyer what you do, where and for whom. Written up properly, it feeds case studies, service pages, sector pages and location pages. Here's how to do it without making the thin, repeated pages Google warns about.
Sep 20265 min read
SEOHow to buy it
What should a useful SEO report show & which numbers can you ignore?
A useful SEO report fits on a page or two. It shows what was done, what changed in Google's own data, which inquiries came from search and what happens next. Long lists of keyword rankings, authority scores and total traffic mostly fill space.
Sep 20265 min read
SEOWhat good looks like
What a good B2B landing page looks like in nine industries in 2026.
A worked example, a nine-sector comparison table and the principles that change from industry to industry, with links to every sector benchmark.
May 20268 min read
SEOWhat good looks like
Fast websites don't grow businesses on their own.
Speed matters. A slow site loses buyers who were already interested, and Google counts speed in search. But a fast site nobody finds brings in the same inquiries as before. Growth comes from pages your buyers search for and from checking what works.
Apr 20264 min read
SEOHow to buy it
What to check in the first 30 days after your new website launches.
Launch day isn't the end of a website project. The first month shows whether Google has found the new pages, whether old links still work and whether inquiries are coming in. This is what to check and when.
Mar 20264 min read
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