Digital Marketing.
Search-engine setup, structured data and analytics wired in at launch. Sector landing pages and long-form insights connected through internal-link architecture. Lead capture and routing into the CRM or email tool you already use.
Deliverables.
- Search-engine foundations and structured data
- Search Console and analytics
- Content strategy and editorial calendar
- Pillar content and internal linking
- Lead capture and CRM integration
- Performance and lead reporting
- Ongoing optimisation
How we approach it.
- 01 · Step
Audit and benchmark
Search visibility, technical SEO, content gaps, where inquiries drop off. A baseline so improvements are measurable.
- 02 · Step
Foundations
Search Console, Google Analytics, structured data and full search-engine setup. Set up properly, verified, monitored.
- 03 · Step
Content strategy
Pillar topics, sector landing pages, supporting insights. An editorial calendar tied to buyer intent, not vanity keywords.
- 04 · Step
Lead capture and routing
Forms wired into the CRM or email tool. Routing rules so the right person sees the right enquiry.
- 05 · Step
Production
Long-form articles, sector pages, case studies, lead magnets. Written, designed, published.
- 06 · Step
Reporting and iteration
Monthly performance review. What ranked, what converted, what to ship next month.
- 01
Web Design
Fast, polished websites that make your company look credible, current and easy to trust. Bespoke design and build, structured around what your buyers actually look for.
- 02
Operational Systems
Client portals, dashboards and workflow automation. The operational layer most agencies cannot deliver. Delivered as part of our Authority tier, or as a standalone scope on request.
- 03
Brand Identity
Logo, wordmark, type system, colour, voice. The visual and verbal identity that makes your business recognisable, premium and consistent across every surface.
- 05
Custom Builds
Bespoke development for anything that does not fit a category. Ecommerce, multi-language sites, AI-assisted reporting, third-party integrations, scheduling tools, custom CRMs. You dream it, we build it.
What are you trying to make happen?
Most projects start with a short conversation. We listen to the brief, ask the right questions and tell you straight what we can handle and how. No retainer required to start.
Prefer to pick a time? Book a 30-minute call.
Or email us directly at info@whitelam.media.