Insights
The 15 best property development websites in 2026 & what mid-market developers can copy.
What good looks likeBy Whitelam MediaUpdated 12 min read
All insightsProperty development is the rare industry with three deeply different buyer audiences hitting the same homepage. Investors, tenants and the press. Most sites address none of them well. We break down 15 doing it right.
Property development is unusual among professional services. Most B2B firms serve one buyer audience: the client. Developers serve three. Capital partners and investors looking for returns and track record. Tenants and brokers looking for available space. Press, civic authorities and the public looking for context on flagship projects.
These audiences want different things from the same homepage. Most development firms address all three with one set of copy and reach none of them.
A small group of firms have figured out how to separate the audiences without fragmenting the brand. Investors get the data they need to commit capital. Tenants and brokers get current availability. The press gets the project narrative. All under one coherent brand.
The firms below span US and international developers, partnerships and REITs. Here are fifteen worth studying.
Planning a new site for your own development firm? See how we approach property development website design.
What we were looking for.
Audience clarity. Investors, tenants and press each have a defined path. Project depth. Real project pages with investment metrics, leasing data and construction stories. Track record visibility. Realized returns, completed projects, partnerships honored. Team and capital visibility. Who's actually deploying the capital. Press and recognition archive. Real estate is credentialing. The signals should be visible. ESG and impact. Increasingly required by capital partners and municipal counterparts.
The 15 sites.
01. Hineshines.com
Hines runs one of the strongest large-developer sites anywhere. The "Investment Management" surface is treated as a primary destination, with track record, partnership philosophy and current open funds clearly presented. The "Properties" surface is built for tenants and brokers, with available space and broker contact prominent. Hines has solved the multi-audience problem by giving each audience its own credible surface.
What mid-market developers can copy. Three audiences need three doors. Build all three.
02. Related Companiesrelated.com
Related is the development firm behind Hudson Yards, Deutsche Bank Center (the former Time Warner Center) and a portfolio that spans residential, hospitality and mixed-use. Their site treats flagship projects (Hudson Yards) as their own sub-brands, with separately designed surfaces. This hub-and-spoke approach is the right pattern for any developer with one or two flagship projects that deserve their own narrative.
What mid-market developers can copy. Flagship projects can have their own brand surface. Don't dilute them on a generic project page.
03. Tishman Speyertishmanspeyer.com
Tishman Speyer's site is among the most institutionally credible in the category. The "Investment" surface speaks directly to institutional and sovereign investors with the language and data they expect. The "Properties" surface serves tenants. The "About" page treats the firm's history since 1978 as a structural asset. Reads as a serious institutional operator.
What mid-market developers can copy. If you're targeting institutional capital, the site has to read as institutional, not boutique.
04. BGRE (formerly Brookfield Properties)bgre.com
The operating and development arm of the wider Brookfield platform, which renamed itself BGRE in July 2026 (Commercial Observer). The old address lands on a page that says so in its first line, so nobody searching the old name gets lost. Tenants choose from office, hospitality, logistics, living and retail. Investor disclosures stay with the asset manager at bam.brookfield.com, so tenants and capital partners are not made to share one page.
What mid-market developers can copy. If you change your name, make the old address say so on arrival, and keep tenants and investors on separate pages.
05. Lendleaselendlease.com
Australian developer running a site organized around sectors and regions cleanly, through a period in which the group has been retrenching from its international construction and development markets back toward Australia. The "Investment" surface is sophisticated, with current fund offerings, stapled-security structure and partnership philosophy. The ESG and community-impact narrative is woven through every project, not isolated on a values page.
What mid-market developers can copy. ESG done credibly is structural, not decorative.
06. JBG Smithjbgsmith.com
DC-area mixed-use REIT whose site does regional specialization cleanly. The firm doesn't pretend to be national. Every page reinforces "we know this region better than anyone." Buyers, tenants and investors all benefit from the clarity.
What mid-market developers can copy. Regional firms should lead with region. Pretending to be national hurts credibility.
07. Boston Properties (now BXP)bxp.com
BXP calls itself the largest publicly traded developer, owner and manager of premier workplaces in the US, and its site is organized investor first. Quarterly reporting is one click from the homepage. Property availability is searchable by city and asset type. ESG performance is published with real data. Demonstrates how a public REIT should communicate.
What mid-market developers can copy. If you're capital-markets-adjacent, treat the investor as your primary site visitor.
08. Vornadovno.com
New York-centered REIT whose site is built around the firm's actual operating geography. Manhattan office and retail lead, with THE MART in Chicago and 555 California Street in San Francisco carried as named flagship assets rather than buried in a portfolio list. The concentration is the differentiation. Investors who want that exposure know exactly where to look.
What mid-market developers can copy. Narrow positioning beats broad. A site that says "we do this one thing extremely well" is more credible than a site claiming five things.
09. Howard Hughes Holdingshowardhughes.com
Developer of master-planned communities, renamed from The Howard Hughes Corporation in 2023. The site treats each community (Summerlin, The Woodlands, Bridgeland) as its own brand, with dedicated surfaces. The investor surface remains coherent across all of them. Worth studying for any developer working in master-planned communities or mixed-use districts.
What mid-market developers can copy. Master-planned projects have their own sub-brands. Build them.
10. Mortensonmortenson.com
Builder-and-developer hybrid whose site handles both identities cleanly. The construction side is sectorized. The development side has its own surface. Worth studying for any vertically integrated firm balancing builder and developer narratives under one roof.
What mid-market developers can copy. If your firm builds and develops, separate the narratives. They serve different audiences.
11. Trammell Crow Companytrammellcrow.com
CBRE's wholly-owned development affiliate runs a site that handles parent-brand integration well. Operates as Trammell Crow but signals CBRE backing where credibility helps. Worth studying for any developer that's a sub-brand within a larger platform.
What mid-market developers can copy. Sub-brand integration with a parent platform is a craft. Get it right.
12. Greystargreystar.com
The largest residential operator and developer in the US runs a site organized by what they actually offer: renters (find an apartment), owners (work with us), investors (capital partnership). Each audience has its own front door. The complexity of operating at that scale is hidden well behind the clarity.
What mid-market developers can copy. A large operator should not feel sprawling. Audience-first IA solves the sprawl.
13. Tishman Realtytishman.com
Older Tishman firm with deep New York history. Site treats the family legacy as a structural asset, with roots the firm traces to 1898, without becoming a museum. A developer with deep history can ship a site that's both contemporary and proud of the past.
What mid-market developers can copy. History is an asset only when it informs the present. Don't let the site become a museum.
14. Heitmanheitman.com
Real estate investment management firm whose site is unusually clean on the investor side: strategy by asset class, partnership philosophy, sustainability track record and a named team, with detailed fund material sensibly kept behind a login. The kind of clarity sophisticated capital partners reward.
What mid-market developers can copy. Sophisticated investors reward clarity. They penalize mystery.
15. Crescent Communitiescrescentcommunities.com
Charlotte-based developer, named NAIOP's 2024 Developer of the Year, whose site gives each product line its own brand: NOVEL for multifamily, HARMON for single-family build-to-rent, AXIAL for industrial and The Yield for life science. The development menu lists each one, so every audience goes straight to the part that concerns it.
What mid-market developers can copy. If you build more than one kind of property, give each its own name and its own page.
The five things they have in common.
01. Audience-specific surfaces. Investors, tenants, press and team-recruits each have a defined path through the site. None of them are competing for the same homepage real estate.
02. Project pages with investment data. Square footage, leasing status, investor returns where appropriate, partnerships, schedule, construction story. The data each audience cares about is on the page.
03. Track record visible. Realized returns, completed projects, partnerships honored. Real estate is a credentialing business. The credentials should be visible without digging.
04. Capital partnership philosophy stated. What kind of partner the firm is. What they invest in. What returns they target. What they don't do. Sophisticated capital partners want this clarity.
05. ESG done structurally. Not a values page. Tied to project work with measured outcomes. Increasingly table-stakes for institutional capital partners.
What's mostly absent.
Pricing or rate transparency for capital partnership. Real testimonials from named limited partners. Detailed information about pipeline. Most firms hold these back for understandable reasons. The firms that publish even partial information stand out.
What mid-market developers can take from this.
With us, a mid-market developer running a site at the bar set by JBG Smith or Heitman is usually the Growth band at $19,500, or from $30,000 with an investor portal. The big wins: three-audience navigation, project pages with the right data per audience, named team with credibility signals, ESG done structurally.
If your firm is thinking about a redesign.
Test the current site against three questions. Can a sophisticated capital partner find your track record in one click? Can a tenant or broker find your current available space in one click? Can a journalist find context on your flagship project in one click? If any answer is no, the site is failing one of the three audiences you serve.
We work with developers, partnerships and REITs across mixed-use, multifamily, commercial and industrial real estate. If your site is slow or hard to update, our website rebuild page explains what moving it involves. If it works and you want more inquiries from search, that is our SEO Growth Program.
More on how we approach the category: Property development website design. Two adjacent briefs worth a read: Architecture firm website design and Construction company website design.
What does a website like this cost?
The sites above were built to win work, and their budgets reflect that. What a company website costs in 2026 breaks down design, build, copy and ongoing care, with our own published prices.







